Account Based Marketing Demand Generation Specialist

This is a fully remote position, open to applicants in Germany.

📋 Description

• Strategically plan, implement, and enhance global demand generation campaigns aimed at boosting lead generation, pipeline expansion, and revenue impact.

• Assist in integrated campaigns that encompass email, website, paid media, social media, webinars, and marketing automation platforms.

• Collaborate effectively with teams from Growth & Brand, Content, Design, Product Marketing, Sales, Regional Marketing, and external agencies.

• Track campaign performance and enhance conversion rates throughout the marketing funnel.

• Aid in lead nurturing and engagement initiatives alongside Sales and Marketing stakeholders.

• Implement targeted Account-Based Marketing (ABM) programs for strategic accounts and key market segments.

• Identify target accounts, buying centers, and pertinent engagement opportunities in collaboration with Sales.

• Create tailored content journeys and campaign experiences for specified target accounts.

• Analyze account engagement, campaign effects, and contributions to the pipeline.

• Facilitate marketing and sales alignment within ABM projects.

• Publish, update, and maintain marketing materials using TYPO3 and WordPress CMS platforms.

• Design landing pages utilizing existing content and campaign assets.

• Optimize website content for lead generation, user experience, SEO, and conversion efficiency.

• Manage content updates across global websites and campaign landing pages.

• Monitor and evaluate campaign and ABM performance through marketing and analytics tools.

• Generate reports on leads, account engagement, conversion rates, and pipeline contributions.

• Recognize optimization opportunities based on performance data and user behavior.

• Support A/B testing and continuous enhancement initiatives.

⛳️ Requirements

• A degree in Marketing, Communications, Business Administration, or a related field.

• Experience in Demand Generation, Digital Marketing, Account-Based Marketing, Marketing Operations, or a similar environment.

• Strong grasp of B2B marketing, lead generation, marketing funnels, and ABM strategies.

• Proficiency with marketing automation, CRM, and analytics platforms.

• Practical experience with CMS platforms like TYPO3 and WordPress.

• Capability to independently create and publish landing pages and web content based on existing marketing resources.

• Understanding of SEO, GEO, AEO, conversion optimization, and digital marketing best practices.

• Strong analytical skills and a data-driven approach to optimizing campaigns.

• Excellent organizational and communication skills.

• Proficient in German and English, both written and spoken.

🏝️ Benefits

• 30 vacation days along with additional days off for volunteer work and your birthday.

• Christmas bonus.

• Subsidy for a company pension scheme.

• Childcare allowance.

• Bike leasing options.

• Germany ticket.

• Tax-free benefits offered through Edenred.

• Private accident insurance.

• Access to digital learning platforms.

• Internal and external training opportunities.

• EGYM Wellpass providing access to numerous sports and wellness options.

• Stress prevention initiatives.

• Health days.

• Vaccination programs.

• Quiet and relaxation area.

• Modern workspace on the campus featuring a coffee bar, cafeteria, and complimentary drinks.

• Summer and winter events.

• Afterwork gatherings.

• Opportunities to join sports groups.

• Participation in a company band.

• Involvement in events such as B2Run.

• A supportive culture and family-oriented environment.

• Job security.

• Flexible career paths in specialist or management roles.