Account Based Marketing Demand Generation Specialist

This is a fully remote position, open to applicants in Germany.

📋 Description

• Strategize, implement, and enhance global demand generation campaigns to boost lead generation, pipeline development, and revenue impact.

• Assist in integrated campaigns utilizing email, website, paid media, social media, webinars, and marketing automation platforms.

• Collaborate with the Director of Growth & Brand, along with teams in Content, Design, Product Marketing, Sales, Regional Marketing, and external agency partners.

• Track campaign performance and refine conversion rates throughout the marketing funnel.

• Aid in lead nurturing and engagement initiatives in partnership with Sales and Marketing stakeholders.

• Implement targeted Account-Based Marketing (ABM) programs for key accounts and significant market segments.

• Identify target accounts, buying centers, and engagement opportunities alongside Sales teams.

• Create personalized content journeys and campaign experiences tailored for target accounts.

• Assess account engagement, campaign impact, and pipeline contributions.

• Facilitate the alignment of marketing and sales efforts within ABM initiatives.

• Publish, refresh, and oversee marketing content within CMS platforms.

• Design and develop landing pages using existing content and campaign materials.

• Enhance website content for lead generation, user experience, SEO, and conversion effectiveness.

• Ensure content quality, consistency, and adherence to brand guidelines.

• Coordinate content updates across global websites and campaign landing pages.

• Monitor and evaluate campaign and ABM performance utilizing marketing and analytics tools.

• Generate reports on lead generation, account engagement, conversion rates, and pipeline contributions.

• Identify optimization possibilities based on performance data and user behavior.

• Support A/B testing and initiatives focused on continuous improvement.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

• Experience in Demand Generation, Digital Marketing, Account-Based Marketing, Marketing Operations, or similar environments.

• Profound understanding of B2B marketing, lead generation, marketing funnels, and ABM strategies.

• Familiarity with marketing automation, CRM, and analytics platforms.

• Practical experience with CMS platforms such as TYPO3 and WordPress.

• Ability to autonomously create and publish landing pages and web content based on current marketing materials.

• Knowledge of SEO, GEO, AEO, conversion optimization, and best practices in digital marketing.

• Strong analytical skills and a data-driven mindset towards campaign optimization.

• Exceptional organizational and communication abilities.

• Proficient in both German and English, with excellent written and verbal skills.

• Capacity to collaborate effectively with global Marketing, Sales, Product, and external agency teams.

🏝️ Benefits

• 30 vacation days along with additional days off for volunteer work and on your birthday.

• Christmas bonus.

• Subsidy for a company pension scheme.

• Childcare allowance.

• Bike leasing options.

• Germany ticket.

• Tax-free benefits through Edenred.

• Private accident insurance.

• Access to digital learning platforms.

• Opportunities for internal and external training.

• EGYM Wellpass access to numerous sports and wellness offerings.

• Stress prevention initiatives.

• Health days.

• Vaccination programs.

• Quiet and relaxation areas.

• Modern workspace on campus featuring a coffee bar, cafeteria, and complimentary drinks.

• Summer and winter parties.

• Afterwork events.

• Sports groups.

• A dedicated band.

• Participation in events such as B2Run.

• Opportunity to have a direct impact on pipeline growth and marketing effectiveness.

• High level of ownership and creative freedom in a dynamic, international setting.

• Supportive atmosphere fostering a family-like environment.

• A broad spectrum of opportunities and secure job positions.