ABM Manager, Media & Entertainment

This is a fully remote position, open to applicants in Florida.

📋 Description

• Take the lead on ABM as Pixitmedia's main global pipeline strategy, responsible for engagement, pipeline, and revenue across target accounts.

• Create and implement strategic ABM tiers for 1:1, 1:few, and programmatic 1:many initiatives.

• Develop and manage the Media & Entertainment target-account list and its tiering in collaboration with sellers and partners.

• Collaborate directly with sellers, sales engineers, and partners on account planning, personalized outreach, prospecting, and opportunities.

• Identify Media & Entertainment buying groups, from technical executives to workflow leads and systems integrators.

• Utilize tools such as 6sense or Demandbase, Clay, Claygent, and Salesforce for data workflows.

• Coordinate paid social, programmatic display, email, direct mail, content, webinars, seller, and SDR initiatives.

• Execute demand-generation campaigns, nurture tracks, and vertical content programs.

• Work alongside systems integrators and resellers on account plans, co-marketing, MDF-funded initiatives, deal registration, and partner-influenced tracking.

• Create technically credible outreach regarding Pixitmedia's Pixstor and Ngenea portfolio, including integrations with Avid, Adobe, and DaVinci Resolve.

• Manage account experiences at NAB Show, IBC, SIGGRAPH, and HPA Tech Retreat.

• Collaborate with product marketing on vertical messaging, customer proof, and account-specific content.

• Leverage AI to research accounts, personalize content and sequences, and assess intent scoring.

• Partner with marketing operations and RevOps on routing, scoring, attribution, and pipeline measurement.

• Provide weekly reports on account engagement, buying-group coverage, pipeline, and win rates, adjusting strategies and budget based on insights.

• In the initial 90 days, create tiered account lists, set up the data foundation, launch ABM programs, define reporting, and plan for NAB Show 2027 and IBC 2027.

• Within 6–12 months, establish ABM as Pixitmedia's primary global pipeline engine and scale measurable account-level programs.

⛳️ Requirements

• Proficient in AI-first problem solving; treats AI as a digital colleague and can demonstrate practical applications.

• Over 5 years of experience in B2B ABM and demand generation.

• Hands-on experience in executing strategic 1:1, 1:few, and programmatic ABM.

• Extensive hands-on knowledge of 6sense or Demandbase and Clay.

• Proven experience in building audiences, intent models, enrichment workflows, and Salesforce integrations.

• Demonstrated success in collaborating directly with sellers to achieve pipeline and revenue objectives.

• Strong foundation in demand generation, including campaign design, multi-channel execution, nurturing, and funnel conversion.

• Experience marketing or selling to Media & Entertainment organizations or technical buyers in infrastructure, storage, or media workflow technology.

• Familiarity with channel-led motions involving resellers or systems integrators.

• Fluency in Salesforce.

• Based in the US, with a global remit and comfortable working across various time zones.

• Willingness to travel regularly to key industry events in the Americas and EMEA.

• Bachelor’s degree or equivalent practical experience.

• Direct experience in Media & Entertainment and relevant industry relationships.

• Working knowledge of media workflows, high-throughput file storage, parallel file systems, and integrations with Avid, Adobe, or DaVinci Resolve.

• Background in sales, SDR, or solutions experience.

• Experience in running ABM campaigns around NAB Show and IBC across multiple regions.

• Hands-on experience in developing AI agents or automations for account research and personalization.

• Understanding of CAC and pipeline efficiency at both account and tier levels.

🏝️ Benefits

• Fully remote work arrangement.

• Opportunities for regular travel to key industry events in the Americas and EMEA.