ABM Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Create and implement highly tailored 1:1 and 1:few Account-Based Marketing (ABM) initiatives for key accounts.

• Collaborate with Sales and SDR teams to craft marketing strategies specific to accounts, informed by business priorities, account insights, buying signals, and relationship gaps.

• Design industry-focused ABM programs utilizing sector-specific challenges, use cases, messaging, and content.

• Develop ABM strategies that support priority accounts in international markets.

• Increase engagement within accounts by reaching out to new titles, personas, buying committee members, and business units.

• Create coordinated, multi-channel account experiences across digital advertising, content, email, events, executive engagement, SDR outreach, webinars, and content syndication.

• Develop programs that facilitate the entire account journey, from opening doors to accelerating opportunities and strengthening existing relationships.

• Research and bring in new vendors, technologies, channels, creative ideas, and ABM tactics.

• Support the management and optimization of the ABM technology stack.

• Build and enhance buying groups for priority accounts.

• Enhance account targeting, personalization, intent utilization, measurement, and reporting.

• Create scalable frameworks and playbooks based on successful 1:1 programs.

• Set ABM objectives and success metrics in collaboration with Sales and Marketing leadership.

• Monitor account engagement, meetings, opportunity creation, pipeline influence, and pipeline acceleration.

• Analyze performance and convert insights into strategic recommendations.

• Share program performance and insights with Sales and Marketing stakeholders.

⛳️ Requirements

• Over 8 years of B2B marketing experience, preferably in enterprise technology, SaaS, cybersecurity, or other complex B2B environments.

• Extensive hands-on experience in developing and executing Account-Based Marketing programs, including 1:1 and 1:few strategies.

• Proven track record of close collaboration with enterprise Sales and SDR teams.

• Experience in creating personalized, multi-channel programs for strategic or named accounts.

• Strong understanding of enterprise buying committees and experience in developing programs that target multiple personas and seniority levels.

• Familiarity with ABM platforms, intent data, account intelligence, personalization technologies, and related marketing tools.

• Experience in supporting global or international marketing initiatives is highly preferred.

• Experience in developing industry or vertical-specific campaigns is strongly preferred.

• Excellent project management and organizational skills, capable of managing multiple strategic accounts and programs simultaneously.

• Highly collaborative and adept at influencing stakeholders across Sales and Marketing.

• Innovative thinker who enjoys exploring unconventional methods to engage hard-to-reach audiences.

• Comfortable working in a fast-paced environment where priorities can shift rapidly.

• Data-driven approach with the ability to link marketing activities to account engagement, pipeline, and revenue outcomes.

🏝️ Benefits

• Opportunity to work remotely, with reimbursement for office setup costs.

• Unlimited Paid Time Off (PTO).

• Paid holidays and sick leave.

• Comprehensive health, vision, and dental insurance.

• Life insurance, along with short and long-term disability coverage.

• Standard benefits package and equity options.

• Potential for merit-based salary increases, influenced by individual or company performance, tenure in role, and other discretionary factors.