ABM Campaign Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Create and expand innovative, targeted campaigns that engage key accounts and drive pipeline across Enterprise and Mid-Market segments.

• Take ownership of the strategy, planning, execution, and optimization of integrated 1:1 and 1:few ABM campaigns.

• Formulate campaign audiences, messaging, channel strategies, budgets, and success metrics based on Sales priorities and insights from accounts.

• Oversee targeted paid advertising, especially on LinkedIn, along with personalized landing pages and other digital ABM experiences.

• Manage direct mail, gifting, and scalable prospect engagement programs, which include gifting workflows.

• Collaborate with Sales and GTM Operations to pinpoint target accounts, compile contact lists, and activate campaigns.

• Develop coordinated Sales outreach strategies and sequences in partnership with the Sales Enablement Lead.

• Work alongside Product Marketing and Content teams to create relevant messaging and creative materials.

• Partner with Enterprise ABM, Events, and Partner Marketing teams on account-specific activations, event invitations, and joint campaigns.

• Spot campaign opportunities using engagement signals, account intelligence, and business priorities.

• Monitor performance, test different approaches, and optimize for account engagement, meetings, pipeline creation, and progression.

⛳️ Requirements

• A minimum of 5 years of B2B marketing experience, including ABM campaigns focused on new acquisition and customer expansion.

• Proven ability to independently develop and execute multi-channel campaigns from strategy formulation to measurement.

• Practical experience with LinkedIn advertising, audience segmentation, and marketing automation tools.

• Hands-on experience with personalized landing page platforms such as Userled or Mutiny.

• Proficiency in direct mail, gifting, personalization, or other creative account engagement tactics and platforms like Reachdesk or Sendoso.

• Strong grasp of how marketing campaigns contribute to Sales engagement and pipeline generation.

• Comfortable working with data, experimenting with new ideas, and leveraging performance insights to enhance outcomes.

• Highly organized, creative, and adept at managing multiple campaigns and stakeholders simultaneously.

• Experience in marketing to technical or Enterprise B2B audiences is a plus.

• Familiarity with Salesforce, HubSpot, LinkedIn Campaign Manager, Clay, or Common Room is considered a plus.

• Background in partner or co-marketing campaigns is a bonus.

🏝️ Benefits

• Competitive base salary, equity incentive plan, and variable commission for quota-based roles.

• Comprehensive health, vision, and dental benefits with no waiting period.

• Flexible remote-first work environment.

• Opportunities for virtual and in-person social events.

• Corporate co-working program available.

• Employer-funded retirement contributions that match employee contributions dollar-for-dollar, up to 0.75% of eligible annual compensation.

• Annual company retreat and team off-site events.

• $1,500 USD per year allocated for professional development.

• Access to mentorship, coaching, and internal promotion opportunities.

• Flexible paid time off policy.

• Provision of a company-owned laptop (Mac or PC).

• Monthly reimbursement for home internet expenses.

• $500 USD allowance for home office workstation customization.

• Paid parental leave top-ups: 20 weeks for birthing parents and 16 weeks for non-birthing parents.