ABM Campaign Manager

This is a fully remote position, open to applicants in Canada, +2 more countries.

📋 Description

• Design and implement innovative, targeted campaigns that engage key accounts and drive pipeline growth across Enterprise and Mid-Market sectors.

• Take full ownership of the strategy, planning, execution, and optimization of integrated ABM campaigns.

• Create campaign audiences, messaging, channel strategies, budgets, and success metrics aligned with Sales priorities and account insights.

• Oversee targeted paid advertising efforts, especially on LinkedIn, along with personalized landing pages and digital ABM experiences.

• Manage direct mail, gifting, and scalable prospect engagement initiatives, including workflows for gifting.

• Collaborate with Sales and GTM Operations to pinpoint target accounts, compile contact lists, and launch campaigns.

• Develop synchronized Sales outreach plays and sequences alongside the Sales Enablement Lead.

• Coordinate with Product Marketing and Content teams on messaging and creative assets tailored for priority audiences.

• Work together with Enterprise ABM, Events, and Partner Marketing teams on account-specific activations, event invitations, and joint initiatives.

• Identify campaign opportunities by analyzing engagement signals, account intelligence, and business priorities.

• Monitor performance, experiment with new approaches, and enhance account engagement, meeting generation, pipeline creation, and advancement.

⛳️ Requirements

• A minimum of 5 years of B2B marketing experience, including the development of ABM campaigns for new customer acquisition and existing customer expansion.

• Proven ability to independently craft and execute multi-channel campaigns from strategic planning to measurement.

• Practical experience with LinkedIn advertising, audience segmentation, and marketing automation tools.

• Familiarity with personalized landing page platforms like Userled or Mutiny.

• Experience with direct mail, gifting, personalization, or other innovative account engagement tactics and platforms like Reachdesk or Sendoso.

• Strong comprehension of how marketing campaigns enhance Sales engagement and pipeline generation.

• Comfortable working with data, testing new strategies, and leveraging performance insights for improved outcomes.

• Highly organized, creative, and adept at managing multiple campaigns and stakeholders concurrently.

• Experience in marketing to technical or Enterprise B2B audiences is a plus.

• Knowledge of Salesforce, HubSpot, LinkedIn Campaign Manager, Clay, or Common Room is advantageous.

• Experience with partner or co-marketing campaigns is also a plus.

🏝️ Benefits

• An inclusive and flexible work environment that allows for adaptability in how and when you work.

• A competitive total compensation package that includes base salary, equity incentive plan, and variable commission for quota-based roles.

• Comprehensive group benefits with no waiting period, which includes health, vision, and dental coverage for you and your family.

• A remote-first work culture.

• Opportunities for both virtual and in-person social events.

• A corporate co-working program available through WeWork or similar facilities.

• Employer-funded retirement contributions that match employee contributions dollar-for-dollar, up to a maximum annual employer contribution of 0.75% of eligible compensation.

• Annual company retreats and team off-site gatherings.

• An allowance of $1500 USD per year for professional development.

• Access to mentorship, coaching, and internal promotion opportunities.

• A flexible paid time off program.

• A company-owned laptop (Mac or PC) provided.

• Monthly reimbursement for home internet expenses.

• A $500 USD allowance for workstation customization.

• Paid parental leave top-ups: 20 weeks for birthing parents and 16 weeks for non-birthing parents.