Website Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Oversee the daily management and maintenance of the company website, including page construction, content updates, and site architecture within the CMS (experience with Sanity is a plus).

• Perform basic front-end modifications and troubleshoot issues using HTML, CSS, and JavaScript.

• Compose and refine on-site copy — headlines, calls to action, microcopy, and page content — that is clear, aligns with the brand, and is designed to convert visitors.

• Take ownership of conversion rate optimization (CRO) for the website: identify friction points and opportunities across essential pages and funnels.

• Design, execute, and analyze A/B and multivariate tests on pages, CTAs, forms, and layouts; translate results into actionable improvements.

• Monitor website analytics (traffic, engagement, conversion rates, page performance) and convert data into actionable insights.

• Collaborate with Marketing, Design, and Growth teams to launch new pages, campaigns, and landing pages.

• Ensure site performance fundamentals are met, including page speed, mobile responsiveness, accessibility, and adherence to SEO best practices.

• Develop and maintain structured data schema code (JSON-LD) to enhance visibility for search engine optimization and AI engine optimization.

• Conduct regular audits of site content, links, and functionality to proactively identify and resolve issues.

• Manage the website roadmap and prioritize enhancements based on data, testing outcomes, and business priorities.

• Coordinate with developers or external agencies for larger technical projects as required.

⛳️ Requirements

• Demonstrated experience in managing a website within a professional CMS environment.

• Proficient understanding of HTML, CSS, and some JavaScript.

• Practical experience with A/B testing and CRO tools/methodologies (e.g., HubSpot, Optimizely, or similar).

• Excellent copywriting abilities — capable of crafting and editing clear, persuasive, and on-brand website content.

• Skilled in utilizing AI tools and dedicated to continuous learning and the adoption of emerging technologies.

• Comfortable analyzing analytics data (e.g., GA4) and translating insights into specific website improvements and testing hypotheses.

• Strong attention to detail and proficient project management skills.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and continuous learning.

• Collaborative and inclusive work environment.

• Flexible working hours and remote work options.