ABM Manager, Strategic Products

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of comprehensive ABM initiatives for Engine's Omni and OBT products, encompassing targeting, personalization, asset development, channel orchestration, and pipeline reporting.

• Design custom one-pagers, landing pages, infographics, and account-specific content from inception to delivery.

• Collaborate with performance marketing to create and refine paid ABM campaigns across buying committees.

• Manage audience strategy, messaging, and feedback mechanisms between paid performance and account engagement.

• Establish and maintain a repeatable gifting and direct mail program utilizing Sendoso sends, dimensional mail, and campaign-triggered gifting.

• Generate organizational charts, buying committee maps, and research briefs for priority accounts.

• Transform intent signals, technology stack data, and public information into account perspectives.

• Drive new pipeline influence and expedite opportunities for high-value deals.

• Provide program performance reports to sales, growth, and executive leadership teams.

• Collaborate with partner acquisition leadership on targeting, campaign scheduling, and follow-up actions.

• Develop systems, templates, AI-assisted workflows, enablement strategies, and feedback loops that facilitate repeatable ABM and enhance sales adoption.

⛳️ Requirements

• Minimum of 6 years of experience in ABM, demand generation, or growth marketing.

• Proven track record of owning at least one account-based program end-to-end, with the ability to articulate the process.

• Proficient in creative production for one-pagers, landing pages, and infographics.

• Familiar with paid ABM, matched audiences, retargeting strategies, and comprehensive campaigns on LinkedIn and related channels.

• Strong skills in account research utilizing tools like ZoomInfo, Sales Navigator, and public signals.

• Capability to create organizational charts and account perspectives utilized in live deals.

• Demonstrated analytical rigor and the ability to link campaign activities to opportunity creation and development.

• SQL knowledge is highly preferred.

• Experience with gifting and direct mail platforms such as Sendoso or similar is advantageous.

• Test-and-learn approach with skills in hypothesis formulation, experiment design, candid assessments, and recommendations for scaling or discontinuing initiatives.

🏝️ Benefits

• Equity for all employees.

• Annual bonus potential based on the role.

• Commissions may be applicable for certain roles.

• Competitive base salary commensurate with role and experience.

• Hybrid-hub model offering either office-based or fully remote work environments.

• Comprehensive benefits package; full details available at engine.com/culture.