Brand Activation Manager – Special Projects

This is a fully remote position, open to applicants in Germany.

📋 Description

• Plan and execute brand activations independently, from concept development to budgeting, production, onsite execution, and evaluation.

• Manage timelines, stakeholders, and deliverables for increasingly complex projects.

• Develop and implement Mass Sampling, Campus Tours, Retail Tours, Wrapped Cars, and unconventional brand activations.

• Research opportunities, create actionable concepts, and assist in testing and scaling new formats.

• Plan and deliver events including Creator Events, Creator Sponsorships, Community Events, Offsites, and Internal Events.

• Coordinate venues, guests, production requirements, and overall event experiences.

• Collaborate with Brand, Design, Social, Community, Partnerships, and Content teams.

• Create creative briefs and coordinate deliverables.

• Manage agencies, suppliers, and service providers.

• Oversee onsite execution to ensure high-quality standards.

• Manage project budgets and track KPIs such as Trials, Reach, New Customers, and Brand Love.

• Transform feedback into improvements and contribute ideas to the Special Projects roadmap.

• Create repeatable concepts, processes, and playbooks for future activations.

⛳️ Requirements

• Hands-on experience in experiential marketing, brand activation, creative production, or event management.

• Independently managed events, campaigns, or significant project workstreams from planning through execution.

• Ability to develop unconventional brand experiences and bring ideas to fruition.

• Structured and reliable approach to managing multiple projects, budgets, deadlines, and stakeholders.

• Capability to work with creative teams, agencies, creators, suppliers, and external partners.

• Proficient in writing clear briefs and aligning expectations.

• Hands-on, flexible, and solution-oriented mindset.

• Commercial understanding of measurable brand activation impact.

• Strong communication skills in both German and English, both spoken and written.

🏝️ Benefits

• Competitive compensation, which includes company shares.

• Flexible working hours.

• Central office located in Berlin Prenzlauerberg.

• Flat hierarchies, a fast-paced environment, and opportunities for personal development.

• 28 vacation days.

• 30 days for working from abroad.

• €1,500 learning budget.

• Urban Sports Club membership.

• €63 public transport subsidy.

• Biannual 360° feedback linked to compensation.

• Competitive salary and meaningful equity.

• Commitment to equal employment opportunities.