Webflow Guru, Website Manager

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Develop and enhance responsive Webflow pages, CMS collections, reusable components, templates, and interactions.

• Ensure a scalable site structure and consistent styling conventions.

• Convert Figma designs into refined Webflow experiences.

• Amplify the brand through typography, spacing, layout, imagery, motion, and responsive behavior.

• Oversee the website roadmap and daily website operations.

• Transform marketing and sales objectives into actionable plans, executing and measuring the outcomes.

• Lead the ongoing migration from WordPress to Webflow.

• Validate the CMS structure, content migration, redirects, search visibility, tracking, forms, integrations, and readiness for launch.

• Address post-launch issues effectively.

• Enhance navigation, landing pages, calls to action, forms, and conversion pathways.

• Utilize GA4, Google Tag Manager, search data, heatmaps, and testing tools to uncover opportunities.

• Recommend, implement, and assess website modifications that impact qualified conversions and pipeline growth.

• Collaborate with SEO and content teams on technical SEO, site architecture, crawlability, metadata, structured data, and discoverability across both traditional and AI-powered search.

• Develop and troubleshoot custom HTML, CSS, JavaScript, and third-party integrations.

• Work alongside marketing operations on Marketo forms, Salesforce lead flow, and tracking.

• Enhance accessibility, page speed, and Core Web Vitals.

• Assess Webflow ecosystem capabilities, AI-assisted development workflows, automation, personalization, and experimentation tools.

• Uphold publishing standards, permissions, documentation, quality assurance, and content governance.

• Define requirements for agency partners and evaluate their deliverables.

⛳️ Requirements

• Significant, recent experience in Webflow design and development is essential.

• Advanced, recent proficiency in building and maintaining complex production websites using Webflow.

• Proven experience managing large B2B websites with hundreds of pages, multiple stakeholders, ongoing campaigns, and intricate content and integration requirements.

• Strong design and development capabilities, including modern visual craftsmanship and meticulous execution.

• Ability to enhance a design system, create new layouts, and write and debug HTML, CSS, and JavaScript.

• Extensive hands-on experience with large website migrations, including redirects, content validation, SEO preservation, integrations, and launch quality assurance.

• Understanding of B2B buyer journeys, lead generation, conversion optimization, and marketing and sales outcomes.

• Strong analytical problem-solving skills.

• Demonstrated resourcefulness and a sense of ownership.

• Excellent collaborative communication with creative, content, SEO, demand generation, marketing operations, IT, and sales teams.

• Experience with Webflow Enterprise, B2B SaaS or cybersecurity websites, Marketo and Salesforce integrations, and AI-enabled website tools is particularly advantageous.

• A portfolio showcasing live Webflow websites along with a brief description of personal contributions.

🏝️ Benefits

• Veracode does not require candidates to cover the cost of their own hardware.

• A thorough interview process that includes both the recruitment team and hiring managers.