Web Marketing Program Manager – Contract

This is a fully remote position, open to applicants in California.

📋 Description

• Take ownership of the intake, planning, prioritization, and execution of web projects for a consumer marketing website.

• Independently manage projects from initial intake to final launch.

• Create project briefs, outline requirements, establish timelines, maintain stakeholder communications, and develop launch plans.

• Lead cross-functional teams across various domains including product marketing, design, engineering, analytics, SEO, legal, brand, and more.

• Oversee multiple concurrent workstreams, balancing competing priorities, dependencies, and changing business needs.

• Align roadmap priorities, resource allocation, trade-offs, and strategic direction with the Consumer Marketing Web Lead.

• Identify risks, dependencies, and obstacles, and drive their resolution.

• Seek opportunities to enhance site performance, user experience, operational efficiency, content effectiveness, SEO, and overall web program maturity.

• Perform audits, analyses, and research to guide optimization and investment in the roadmap.

• Promote scalable process enhancements and establish operational processes, documentation, and governance frameworks.

• Translate marketing and business goals into actionable web recommendations and project plans.

• Assess requests based on business impact, user experience, technical feasibility, SEO, analytics, brand standards, and site health.

• Contribute to roadmap planning and prioritization efforts.

• Define success metrics and measurement strategies in collaboration with stakeholders.

• Act as the primary point of contact for assigned initiatives while maintaining project momentum.

• Gather feedback, facilitate decision-making, and communicate recommendations, risks, dependencies, and project progress.

• Lead regular project communications, stakeholder reviews, and status updates.

• Monitor key performance indicators, identify trends and areas for improvement, and collaborate on reporting and measurement frameworks.

• Share performance results and translate data into actionable next steps.

⛳️ Requirements

• 5–8 years of experience in web marketing, digital marketing, web strategy, web program management, consulting, agency, or related fields.

• Demonstrated success in managing complex, cross-functional web initiatives from planning to launch.

• Experience in developing project briefs, timelines, requirements, stakeholder communication plans, and implementation strategies.

• Strong comprehension of the complete marketing funnel, including acquisition, engagement, conversion, and retention.

• Familiarity with landing page strategy.

• Knowledge of SEO fundamentals and optimization techniques.

• Expertise in content strategy and information architecture.

• Understanding of user journeys and best practices for conversion.

• Knowledge of website governance and operational processes.

• Proficiency in web analytics and performance measurement.

• Experience utilizing data and insights to inform recommendations, prioritization, and optimization efforts.

• Strong project and program management abilities, including prioritization, dependency management, stakeholder communication, and risk mitigation.

• Proven experience collaborating with marketing, product marketing, design, engineering, analytics, legal, and brand teams.

• Capability to independently navigate ambiguity, make recommendations, and drive initiatives to successful completion.

• Bachelor's degree is required.

• Proficiency in AI across drafting, synthesis, and analysis; ability to conceptualize in terms of agents and automation.

• Authorization to work in the U.S. without the need for current or future visa sponsorship.

🏝️ Benefits

• Remote work options available.

• Full-time 40-hour workweek through December 31, 2027.

• W2 employment status.

• Opportunities for professional and cultural immersion.

• Opportunities for professional growth and development.

• Inclusive workplace culture.

• Commitment to equal opportunity employment.