Web Growth, SEO Manager

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Take ownership of the website strategy, roadmap, and performance across brand, product, solution, and resource pages.

• Ensure alignment of web priorities with demand generation, product marketing, content, and sales teams.

• Lead the A/B testing program, encompassing research, hypotheses, prioritization, test design, analysis, and reporting.

• Maintain a backlog of tests and a library documenting learnings.

• Collaborate with the Web Platform Lead on new builds, quality assurance, and tooling.

• Manage SEO, GEO, and AEO strategies and roadmaps focused on pipeline-relevant topics.

• Define strategies for keywords, topics, and entities.

• Enhance on-page SEO, including metadata, headings, internal linking, content structure, and page refreshes.

• Boost brand visibility in AI-generated responses.

• Structure content for extraction and citation through FAQs, entity coverage, authoritative sourcing, and schema.

• Conduct technical SEO audits and prepare implementation requirements.

• Support off-page initiatives such as digital PR and third-party presence.

• Manage dashboards and reporting in GA4, Search Console, and SEO platforms.

• Provide reports on traffic, rankings, AI visibility, conversion rates, and pipeline contributions.

• Establish tracking requirements and collaborate with the Web Platform Lead for implementation and validation.

• Review content briefs and drafts to ensure they meet search intent and topical completeness.

• Partner with content, product marketing, and demand generation teams on campaigns and landing pages.

• Assist in the creation of SEO content.

⛳️ Requirements

• 5+ years of experience in web strategy and optimization, preferably in the B2B Enterprise SaaS sector.

• Proven track record of success in structured experimentation and organic search initiatives.

• Strong technical SEO expertise, including crawlability, indexation, structured data, JavaScript rendering, and site architecture.

• Familiarity with Google Search Console, a major SEO platform, and a testing platform (such as VWO, Optimizely, or others).

• Proficient analytics skills in GA4 and tag management.

• A well-defined perspective on GEO and AEO, backed by hands-on results.

• Basic knowledge of HTML and CSS to specify requirements and review work.

• Experience utilizing LLMs and AI tools for analysis and workflow automation.

• Excellent writing and presentation abilities; capable of influencing developers, writers, and executives.

• Experience in personalization or account-based web experiences.

• Background in user research or UX testing.

• Proficiency in Webflow.

🏝️ Benefits

• Comprehensive Medical, Dental & Vision benefits effective from the first day of employment.

• 401k Retirement savings plan with employer matching.

• Bonus and incentive compensation along with an employee stock option program.

• Employer-paid life insurance and short-term disability coverage.

• Generous paid time off, global recharge days, and volunteer days.

• Paid parental leave available for all parents.

• Access to family planning and inclusive wellbeing resources.

• Technology reimbursement available.

• Commuter benefits for employees working in-office (Chicago).

• Annual Wellness Stipend provided.

• Continuous learning and development opportunities offered.