SEO Strategist – PLG Growth, AI Visibility

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of organic acquisition for designated PLG brands, focusing on signups, activations, and paid conversions as key performance indicators.

• Develop and prioritize organic initiatives targeting high-intent, bottom-of-funnel demand.

• Collaborate with the CRO and product growth teams on landing page experiments, optimizing signup flows, making template adjustments, and creating conversion-oriented content.

• Identify discrepancies between organic landing pages and the in-product experience, providing search intent data back to product and lifecycle teams.

• Create attribution models and reports linking organic sessions to signups, activations, and revenue.

• Work with mobile and app teams on web-to-install pathways.

• Manage technical SEO aspects, including crawlability, indexation, site architecture, internal linking, canonicalization, structured data, Core Web Vitals, and rendering.

• Conduct technical audits and convert findings into prioritized, developer-ready tasks.

• Analyze and fix indexation and ranking issues using Google Search Console, log files, crawl data, and analytics.

• Implement and sustain schema markup across brands.

• Keep track of algorithm updates and SERP feature changes, recommending response strategies.

• Serve as the SEO lead for WordPress site developments and redesigns, overseeing everything from information architecture and URL structure to launch quality assurance.

• Collaborate with web developers on templates, page builders, plugins, and performance enhancements.

• Oversee SEO configurations, redirects, robots directives, XML sitemaps, and hreflang as needed.

• Lead SEO initiatives for migrations, replatforms, domain consolidations, and brand integrations.

• Create redirect maps, crawl comparisons, launch checklists, and plans to preserve traffic and signups.

• Monitor post-migration recovery in relation to baseline metrics.

• Assess and enhance brand visibility in AI search environments.

• Track AI citation share, brand mentions, and sentiment through enterprise AI visibility tools.

• Identify third-party sources referenced by LLMs and propose content, PR, and listing strategies.

• Optimize content structure for extractability and monitor AI referral traffic and signups in GA4.

• Manage monthly performance reporting and quarterly planning.

• Contribute to team OKRs, documentation of SEO standards, and the collaborative operating model.

• Partner with content leads on topical authority maps, content briefs, and refresh initiatives.

• Brief and oversee external vendors.

• Present insights and recommendations to brand GMs, growth leaders, and marketing executives.

⛳️ Requirements

• 5+ years of practical SEO experience, with a minimum of 3 years focused specifically on technical SEO.

• Direct experience managing organic acquisition for a product-led or self-serve SaaS solution, with metrics based on signups or trials.

• Ability to link organic performance to signups, activations, conversions, and revenue, and to develop reporting that substantiates these connections.

• Extensive expertise in WordPress: themes, block-based editors, page builders, plugin ecosystems, performance optimization, and SEO setup.

• Proven experience leading the SEO workstream for at least two site migrations, replatforms, or domain consolidations, achieving measurable traffic preservation results.

• Working knowledge of AI search and AEO/GEO principles.

• Proficiency with crawl tools, Google Search Console, GA4, and enterprise SEO and AI visibility platforms.

• Strong grasp of structured data, JavaScript rendering, Core Web Vitals, log-file analysis, and crawl budget management.

• Capability to read HTML, CSS, and basic JavaScript.

• Skill in writing clear technical tickets that developers can act on without needing further clarification.

• Excellent analytical and communication skills; comfortable presenting to growth and product stakeholders.

• Must be eligible to work without sponsorship.

• Preferred: Experience with CRO testing platforms and optimization of landing pages or signup flows.

• Preferred: Experience with programmatic or templated SEO at scale.

• Preferred: Familiarity with headless or hybrid WordPress architectures and CDN and edge configurations.

• Preferred: Basic SQL, Python, or BI dashboarding capabilities.

• Preferred: Experience working across a portfolio or multi-brand environment.

• Preferred: Exposure to home services, field services, SMB, or vertical SaaS markets.

• Preferred: Experience briefing and managing SEO agencies.

🏝️ Benefits

• Flexibility to work where and how you prefer within your country of employment – whether in-office, remote, or hybrid.

• Comprehensive wellness benefits, including an annual wellness stipend.

• 3 weeks of vacation starting from your first year.

• One paid volunteer day of your choice.

• 2 floating holidays to celebrate significant occasions for you.

• Employee Stock Purchase Program.

• Registered Retirement Savings Plan (RRSP) with a 4% company match.