SEO Strategist – PLG Growth, AI Visibility

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of organic acquisition for designated product-led growth brands, focusing on signups, activations, and paid conversions as key metrics.

• Develop organic strategies centered on high-intent, bottom-of-funnel queries.

• Collaborate with CRO and product growth teams on landing-page experimentation, signup-flow enhancements, template modifications, and conversion-oriented content.

• Integrate organic landing pages with in-product experiences and provide search-intent data to product and lifecycle teams.

• Create attribution models and reporting mechanisms linking organic sessions to signups, activations, and revenue generation.

• Manage web search and app-store discovery to optimize pathways from web to installation.

• Ensure the technical SEO health of the site, covering aspects like crawlability, indexation, site structure, internal linking, canonicalization, structured data, Core Web Vitals, and rendering.

• Conduct technical audits and generate prioritized tickets ready for developers.

• Identify and rectify indexation and ranking challenges utilizing Search Console, log files, crawl data, and analytics.

• Implement and sustain schema markup across all brands.

• Keep abreast of algorithm updates and SERP feature changes, proposing response strategies.

• Direct SEO initiatives for WordPress site development and redesigns through launch quality assurance.

• Collaborate with developers on templates, page builders, plugin selections, and performance enhancements.

• Manage SEO configurations, including redirects, robots directives, XML sitemaps, and hreflang implementations when necessary.

• Lead SEO projects related to migrations, replatforms, domain consolidations, and brand integrations.

• Develop redirect maps, crawl comparisons, launch checklists, and strategies for traffic and signup preservation.

• Oversee post-migration recovery efforts.

• Evaluate and enhance visibility in AI search environments such as Google AI Overviews, ChatGPT, Perplexity, Claude, Gemini, and Copilot.

• Monitor AI citations, brand references, sentiment, referrals, and signups.

• Suggest content, PR, and listing strategies to secure third-party citations.

• Optimize content structure for AI extractability.

• Manage monthly reporting and quarterly roadmaps centered on acquisition results.

• Contribute to OKRs, SEO standards, and the collective operational model.

• Collaborate on topical authority maps, content briefs, and refresh initiatives.

• Brief and oversee external SEO vendors.

• Present insights to brand GMs, growth leaders, and marketing executives.

⛳️ Requirements

• A minimum of 5 years of practical SEO experience, with at least 3 years focused on technical SEO.

• Proven experience managing organic acquisition for a product-led or self-service SaaS offering, evaluated based on signups or trials.

• Capability to link organic performance to signups, activations, conversions, and revenue, along with the ability to create reporting frameworks.

• In-depth WordPress knowledge: themes, block-based editors, page builders, plugin ecosystems, performance optimization, and SEO settings.

• Experience leading the SEO aspect of at least two site migrations, replatforms, or domain consolidations.

• Familiarity with AI search and AEO/GEO.

• Proficient with crawl tools, Google Search Console, GA4, and enterprise SEO and AI visibility platforms.

• Understanding of structured data, JavaScript rendering, Core Web Vitals, log-file analysis, and crawl budget management.

• Ability to read HTML, CSS, and basic JavaScript.

• Capability to write concise technical tickets for developers.

• Strong analytical and communication abilities; comfortable presenting findings to growth and product stakeholders.

• Must be authorized to work in the United States without sponsorship.

• Preferred: Familiarity with CRO testing platforms and optimization of landing pages or signup flows.

• Preferred: Experience in programmatic or templated SEO at scale.

• Preferred: Knowledge of headless or hybrid WordPress architectures, along with CDN and edge configurations.

• Preferred: Basic skills in SQL, Python, or BI dashboarding.

• Preferred: Experience in managing a portfolio or multi-brand environment.

• Preferred: Background in home-services, field-services, SMB, or vertical SaaS markets.

• Preferred: Experience briefing and overseeing SEO agencies.

🏝️ Benefits

• Flexibility to work in a manner that suits you, whether in-office, remote, or hybrid, within your country of employment.

• Immediate access to comprehensive health and wellness benefits, including an annual wellness stipend.

• 401k plan with up to a 4% match and immediate vesting options.

• Generous and flexible time-off policy (FTO).

• Employee Stock Purchase Program.