Web Developer, Digital Marketing Specialist

This is a fully remote position, open to applicants in Virginia.

📋 Description

• Take charge of the development, performance, and expansion of the Commence website.

• Convert company and customer requirements into functional, branded, and search-optimized web experiences.

• Design, create, and sustain responsive, high-performing web pages and features utilizing HTML, CSS, JavaScript, and React.js.

• Manage the complete web development lifecycle, which includes design, development, testing, and deployment.

• Oversee and customize the Commence WordPress website, encompassing CMS administration, PHP-based templating, plugin management, and custom functionalities.

• Integrate and troubleshoot RESTful APIs and third-party tools such as forms, tracking, and marketing utilities.

• Collaborate with the Sr. Visual Designer to produce responsive designs across devices and screen sizes.

• Lead and implement SEO initiatives, including keyword research, on-page optimization, technical SEO, and enhancements to content pathways.

• Manage website analytics, which includes tracking configuration, monitoring traffic and conversions, and reporting.

• Develop, test, and refine landing pages, user journeys, and conversion pathways for campaigns, events, and lead generation.

• Monitor core web vitals, site navigation, and content pathways; troubleshoot and resolve UI and performance challenges.

• Collaborate with the Marketing Lead to translate brand direction and campaign objectives into web experiences.

• Contribute to marketing performance reporting that links web, content, and campaign activities to pipeline influence.

• Assess and implement new technologies, AI-assisted tools, and best practices in front-end development, SEO, and web performance.

⛳️ Requirements

• Bachelor's degree in computer science, web development, digital marketing, a related field, or a comparable combination of education and professional experience.

• Comprehensive understanding of the entire web development process (design, development, and deployment).

• 3–5 years of experience in front-end development or a practical web role, preferably with exposure to SEO, web optimization, or digital marketing.

• Proficient in React.js and JavaScript with a solid grasp of their core principles.

• Strong understanding of HTML, CSS, and responsive design principles.

• Experience in integrating RESTful APIs and managing asynchronous operations.

• Experience with PHP or a keen willingness to learn PHP for CMS templating and customization.

• Proven experience in managing and maintaining WordPress websites, including content updates, plugin management, CMS administration, and troubleshooting website integrations.

• Familiarity with version control systems like Git and contemporary front-end build tools.

• Demonstrated SEO expertise, including on-page optimization, keyword research, and foundational technical SEO.

• Proficiency in web analytics tools such as Google Analytics/GA4 and Search Console, with the ability to convert data into clear recommendations.

• Excellent project management abilities; self-directed and capable of functioning effectively in a dynamic environment.

• Exceptional communication skills; able to conduct meetings independently as needed and comfortable engaging with customers and all organizational levels.

• Capability to sit, read, work on a computer, and view a computer screen for extended durations; occasionally stand, walk, use hands and fingers, kneel, or crouch.

🏝️ Benefits

• Comprehensive health and wellness benefits.

• Opportunities for professional development and growth.

• Flexible working hours and a supportive work environment.

• Competitive salary and performance-based bonuses.