Head of Digital Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership and expand the digital marketing strategy encompassing paid media, SEO/organic, website, email, marketing automation, and ABM initiatives.

• Develop and oversee the digital marketing budget, strategically allocating funds across various channels to enhance pipeline and ROI.

• Spearhead demand generation initiatives from start to finish, including targeting, creative development, landing pages, nurture flows, and conversion optimization.

• Utilize the website and other digital assets as a growth engine through ongoing testing and enhancements.

• Establish, monitor, and report on comprehensive funnel KPIs, such as traffic, engagement, MQLs, pipeline, and revenue contributions.

• Manage the marketing technology ecosystem, including CRM, marketing automation, analytics, and attribution, ensuring the availability of clean actionable data.

• Collaborate with Brand and Content teams to convert creative concepts and messaging into effective digital campaigns.

• Stay updated on digital trends, platforms, and AI-driven marketing tools, and bring forth new channels and strategies.

• Oversee agencies, freelancers, and external digital partners.

• Work in partnership with Growth, Brand, Content, Product Marketing, Sales, and Revenue Operations teams.

⛳️ Requirements

• A minimum of 7 years of experience in digital marketing, demand generation, or growth marketing, including experience in leadership roles.

• Background in B2B technology, cybersecurity, SaaS, or another rapidly evolving technology sector.

• Demonstrated success in building and scaling digital programs that resulted in measurable pipeline and revenue growth.

• Extensive knowledge in paid media, SEO, marketing automation, email, and web/CRO.

• Strong analytical capabilities; adept at defining KPIs, analyzing funnel performance, and making data-driven choices.

• Experience in owning and managing a marketing budget effectively.

• Practical experience with marketing technology platforms (e.g., HubSpot, Marketo, Salesforce, GA4).

• Excellent project management abilities, capable of handling multiple programs and campaigns concurrently.

• Outstanding collaboration skills, with a history of working closely with Sales, Growth, Brand, and RevOps teams.

• Experience in establishing digital marketing functions from scratch or within high-growth startups.

• Familiarity with AI tools for campaign optimization, personalization, and marketing analytics.

• Experience in implementing account-based marketing (ABM) strategies.

• Background in managing agencies and coordinating with multiple external vendors simultaneously.

🏝️ Benefits

• Comprehensive health and wellness benefits.

• Opportunities for professional development and continued education.

• Flexible work arrangements to promote work-life balance.

• Collaborative and innovative work environment.

• Competitive salary and performance-based incentives.