Digital Marketing Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Lead and implement the company's digital marketing strategy encompassing SEO, AEO, paid media, social media, website optimization, and lead generation initiatives.

• Create and execute strategies aimed at enhancing lead quality, conversion opportunities, and overall marketing effectiveness.

• Oversee the website content strategy, keyword strategy, SEO performance, and execution of digital campaigns.

• Manage, mentor, and support members of the digital marketing team, focusing on performance and professional growth.

• Identify opportunities to enhance the firm's digital footprint and ensure ongoing growth.

• Keep abreast of legal marketing trends, best practices, and emerging technologies.

⛳️ Requirements

• A minimum of 5 years of digital marketing experience in the legal sector.

• Proven experience in legal SEO, AEO, paid media, social media strategies, and lead generation.

• Experience in developing and implementing digital marketing strategies that yield measurable business outcomes.

• Familiarity with marketing and analytics tools, including Google Analytics 4 (GA4), Google Ads, Meta Ads (Facebook & Instagram), WordPress, Unbounce, SEMrush, Ahrefs, and Local Falcon.

• Strong knowledge of website optimization, keyword strategy, content marketing, and conversion-driven digital marketing.

• Exceptional communication, collaboration, and project management abilities.

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.

• Prior experience in supervising, managing, or mentoring team members is preferred.

🏝️ Benefits

• 100% employer-covered health, dental, and vision insurance for employees and their dependents.

• $50,000 in life insurance provided at no cost.

• 401(k) plan featuring a 6% dollar-for-dollar employer match after the probationary period.

• Generous paid parental leave available for birth, adoption, or fostering.

• Dependent care reimbursement up to $3,500 per month.

• Healthcare and Dependent Care Flexible Spending Accounts (FSAs).

• Monthly commuter reimbursement of up to $100 for public transport.

• Home office reimbursement: $150 for a desk and $150 for a chair (one-time payment).

• $25 work-from-home allowance for each pay period for hybrid and remote employees.

• Up to $5,250 per year in tuition reimbursement for professional development.

• Coverage for state bar and approved professional association dues.

• $30 Grubhub lunch credit on the first Friday of every month.

• Support for community engagement, including matching donations to 501(c)(3) nonprofits and encouragement of volunteer time.