Digital Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership and continuously enhance how prospects discover, engage with, convert, and advance through Fusable’s digital ecosystem.

• Direct Fusable’s SEO and AEO strategies, website and conversion optimization, lifecycle and nurture programs, as well as digital experimentation.

• Manage the digital marketing strategy throughout the prospect journey, from discovery to conversion and nurturing.

• Transform Growth campaigns, industry narratives, and business priorities into digital experiences and activation strategies.

• Identify gaps and opportunities within the digital buyer journey and suggest enhancements.

• Collaborate cross-functionally to prioritize and execute digital initiatives based on anticipated business impact.

• Analyze search intent, competitive visibility, audience inquiries, and emerging behaviors.

• Enhance organic visibility, website authority, technical SEO, and conversion rates from organic audiences.

• Oversee website performance as a channel for demand generation and conversion.

• Develop and manage conversion rate optimization (CRO) and experimentation programs across various pages, landing experiences, forms, and calls to action (CTAs).

• Utilize behavioral and performance data to pinpoint friction, craft hypotheses, and prioritize improvements.

• Manage digital nurture and lifecycle experiences, including segmented nurture and re-engagement journeys.

• Create conversion paths and digital-to-human transitions in collaboration with Growth, Sales/BDR, and Marketing Operations.

• Lead organic social strategy for audience development, distribution, and campaign amplification.

• Establish a test-and-learn culture across SEO/AEO, website, lifecycle, and organic channels.

• Link digital performance to qualified conversions, opportunities, pipeline, and revenue.

• Convert performance data into actionable insights and optimization strategies.

⛳️ Requirements

• A minimum of 5 years of experience in digital marketing, growth marketing, demand generation, or a similar field, ideally in a B2B or SaaS environment.

• Proven experience in managing digital strategies across various stages of the buyer journey, from discovery through conversion and nurture.

• In-depth knowledge of SEO and emerging AEO/AI search strategies, including search intent, content optimization, and organic growth.

• Experience with website optimization, conversion rate optimization (CRO), landing pages, and structured experimentation.

• Background in developing lifecycle, nurture, re-engagement, organic social, and content distribution strategies.

• Strong analytical skills with the capacity to transition from data to insights, hypotheses, actions, and learning.

• Experience working collaboratively across different functions.

• Familiarity with platforms such as HubSpot and Salesforce to link digital activities to quantifiable business outcomes.

🏝️ Benefits

• Medical, dental, and vision insurance (for eligible employees).

• 401(k) retirement plan.

• Paid time off.

• Paid holidays.

• Life and disability insurance.

• Flexible work schedules.

• Generous Paid Time Off.

• 13 Paid Company holiday observances.

• Remote work opportunities.

• Casual dress work environment.

• Physical fitness reimbursement.

• Discounts on various events, travel, and dining.