Web and Digital Marketing Designer

This is a fully remote position, open to applicants in Arizona, +21 more states.

📋 Description

• Design, develop, maintain, publish, and conduct quality assurance on responsive webpages and landing pages in WordPress utilizing Elementor.

• Create and oversee website templates, global styles, reusable sections, and components of the design system.

• Implement on-page SEO best practices, encompassing metadata, heading structures, alt text, internal linking, and approved schema markup.

• Leverage keyword and search-intent insights to enhance webpage structure, user experience, and content performance.

• Identify opportunities for content, FAQs, customer inquiries, and proof points that support SEO, AEO, and GEO objectives.

• Develop marketing materials, campaign assets, presentations, event resources, email graphics, and other branded content.

• Create assets for social media, webinars, partner programs, and sales enablement initiatives.

• Produce and edit lightweight multimedia content, such as videos, social clips, webinar recordings, podcasts, and basic motion graphics.

• Ensure all deliverables adhere to Lumelight brand standards, accessibility guidelines, and visual identity protocols.

• Conduct QA reviews of websites for responsiveness, accessibility, browser compatibility, and performance.

• Manage multiple projects, stakeholder reviews, revisions, deadlines, and publishing workflows effectively.

• Collaborate with the Creative Manager and cross-functional teams to convert business objectives into effective visual communications.

• Utilize AI-driven tools and emerging technologies to enhance efficiency, content production, and marketing outcomes.

• Maintain orderly files, brand assets, workflows, and version control processes.

• Obtain approval from the Creative Manager prior to publishing essential website content and campaign deliverables.

• Report directly to the Creative Manager.

• Carry out other assigned duties as necessary.

⛳️ Requirements

• Bachelor's degree in Graphic Design, Web Design, Marketing, Digital Media, Communications, or a related discipline; equivalent professional experience may also be considered.

• A minimum of 3 years of experience in web design, digital marketing design, creative production, or related positions.

• Proven experience in designing, constructing, updating, publishing, and quality-assuring WordPress websites using Elementor.

• Proficient in WordPress and Elementor.

• Proficient in Adobe Creative Cloud, including Photoshop, Illustrator, InDesign, Premiere Pro, or similar applications.

• Proficient in Microsoft Office Suite.

• Basic understanding of HTML and CSS.

• Preferred experience in supporting B2B marketing organizations and demand generation campaigns.

• Familiarity with SEO best practices and content optimization approaches.

• Knowledge of AEO and GEO principles.

• Experience in creating multimedia content, including video editing, podcasts, and motion graphics.

• Understanding of website accessibility standards and best practices.

• Experience with CRM, marketing automation, or analytics platforms.

• Strong visual design capabilities with expertise in typography, layout, color, imagery, and visual hierarchy.

• Proficient in designing responsive websites and landing pages across desktop, tablet, and mobile platforms.

• Ability to independently manage website production and publishing tasks.

• Strong understanding of Elementor containers, templates, global styles, forms, and reusable components.

• Working knowledge of HTML and CSS for styling, troubleshooting, and customization purposes.

• Ability to correctly implement SEO elements within WordPress and Elementor.

• Understanding of content structure and customer intent to support SEO, AEO, and GEO objectives.

• Knowledge of website quality assurance, accessibility, image optimization, browser compatibility, and page performance.

• Strong project management and organizational skills.

• Excellent written and verbal communication abilities.

• Capability to collaborate effectively with creative, marketing, sales, product, and leadership stakeholders.

• Meticulous attention to detail and a commitment to delivering high-quality, polished work.

• Ability to work within and thoughtfully extend existing brand guidelines and design systems.

• Analytical mindset with the capacity to identify content opportunities and enhance user experiences.

• Adaptability and a willingness to utilize AI-powered creative technologies and emerging digital tools.

• Ability to work Monday through Friday, 40 hours per week, adhering to an agreed-upon schedule.

• Must reside in an approved Lumelight state: Arizona, Florida, Georgia, Indiana, Iowa, Kentucky, Louisiana, Maryland, Michigan, Minnesota, Missouri, Montana, Nebraska, Nevada, New Mexico, North Carolina, North Dakota, Ohio, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, or Utah.

🏝️ Benefits

• Medical, Dental, and Vision Benefits.

• Health Savings and Flexible Spending Account Options.

• 401(k) with Automatic Company Contribution.

• Employee Assistance Program.

• Company-paid Life and Disability Insurance.

• Paid Time Off.