Digital Marketing Subject Matter Expert

This is a fully remote position, open to applicants in South Africa, +2 more countries.

📋 Description

• Convert established curriculum frameworks into practical learning content that mirrors current professional practices.

• Review and enhance storyboards, learning resources, activities, assessment briefs, case studies, and worked examples.

• Engage in collaborative design and review sessions alongside academic contributors and learning specialists.

• Serve as a subject matter expert on accuracy, credibility, professional relevance, and up-to-date digital marketing standards.

• Create and refine source materials, examples, case studies, activity guidelines, and assessment content.

• Provide guidance on assessment design as digital tools and generative AI facilitate marketing outputs.

• Clarify the distinction between technically proficient work and strong practitioner work for assessment criteria and learner guidance.

• Develop guidelines for evaluating, challenging, refining, contextualizing, and enhancing AI-generated outputs.

• Document clear, practical walkthroughs of tasks, tools, decisions, and workflows.

• Offer insights into common errors, trade-offs, constraints, decision points, and success factors in digital marketing.

• Assess proposed changes to learning activities and advise on their implications for professional outcomes.

• Ensure consistency in practitioner expectations, terminology, examples, assessment standards, and professional relevance.

• Engage in discussions with senior academic and learning stakeholders.

• Provide expert insights for knowledge-sharing and related learning activities.

• Operate within curriculum boundaries and existing materials to inject subject matter expertise within scope.

⛳️ Requirements

• Extensive current, hands-on professional experience in digital marketing, encompassing strategy, channels, campaign development, execution, optimization, and measurement.

• Profound and current digital marketing subject matter expertise, accompanied by professional credibility as a practitioner authority.

• Capability to differentiate strong professional work from merely competent work and articulate the distinction clearly.

• Strong grasp of digital marketing strategy, customer journeys, campaign planning, channel selection, content, performance measurement, experimentation, optimization, and commercial decision-making.

• Practical experience with generative AI and emerging tools in digital marketing workflows.

• Ability to critically assess AI output and apply professional judgment to enhance it.

• Experience in reviewing, developing, or contributing to professional content is advantageous.

• Competence in evaluating materials for accuracy, credibility, relevance, consistency, and alignment with current industry practices.

• Excellent written communication skills with the ability to translate complex professional judgment into clear, practical guidance.

• Confidence in collaborating with learning designers, academic contributors, senior stakeholders, and subject matter experts.

• Judiciousness and diplomacy in presenting practitioner perspectives when professional and academic views diverge.

• Capacity to operate within established curriculum, project, and content constraints.

• Experience mentoring, developing, assessing, or evaluating marketing professionals is advantageous.

• Experience in both B2C and B2B digital marketing environments is beneficial.

• Previous leadership in marketing teams, professional education, or a recognized professional profile is advantageous.

🏝️ Benefits

• Collaborative, people-oriented performance culture.

• Opportunities to provide specialist expertise in a dynamic, intellectually stimulating environment.

• Chance to apply current industry knowledge to professional learning experiences.

• Remote contract structure with work distributed throughout the agreed project period.