Web Analytics Analyst

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in fulfilling the measurement and reporting requirements of the marketing department.

• Oversee web analytics and provide reliable reporting.

• Evaluate digital performance and deliver actionable business insights.

• Collaborate closely with marketing stakeholders and centralized analytics teams.

• Handle daily web analytics reporting and measurement for essential business websites.

• Ensure GA4 tracking is maintained and validated for page-level, event-level, and conversion measurement.

• Create, develop, and sustain Power BI dashboards and reporting solutions.

• Generate weekly, monthly, and quarterly reports that include performance analysis and actionable insights.

• Assess the performance of websites, content, campaigns, and conversions.

• Define, track, and report on key performance indicators (KPIs).

• Work together with BI, analytics, and tagging teams to document requirements, validate tracking implementations, and address data quality concerns.

• Address ad hoc reporting and analysis inquiries.

• Document definitions of metrics, methodologies for dashboards, and reporting standards.

• Standardize recurring business questions into scalable dashboards and repeatable reporting solutions.

⛳️ Requirements

• 3-5 years of experience in web analytics, digital analytics, marketing analytics, or a related analytical field.

• Practical experience with Google Analytics 4 (GA4), encompassing reporting, audience segmentation, custom explorations, and data validation.

• Experience in creating and maintaining dashboards and reports in Power BI or comparable business intelligence tools.

• Strong analytical capabilities to identify trends, performance drivers, and optimization opportunities.

• Experience in converting stakeholder inquiries into structured analyses, dashboards, and reporting solutions.

• Familiarity with website performance metrics, conversion funnels, digital marketing KPIs, and user engagement reporting.

• Ability to collaborate effectively with marketing, business, analytics, and technical teams.

• Excellent communication skills to present insights and recommendations to non-technical audiences.

• Familiarity with tag management concepts and digital measurement frameworks, including Google Tag Manager (GTM).

• Strong attention to detail and dedication to data accuracy, consistency, and quality.

🏝️ Benefits

• Competitive compensation.

• Comprehensive benefits.

• Extensive development opportunities.

• Collaborative and forward-thinking team.

• Equal employment opportunity.