Wearables Marketing Expert

This is a fully remote position, open to applicants in Europe.

📋 Description

• Develop and implement the go-to-market strategy for the wearables initiative, encompassing target audience, positioning, messaging, pricing insights, and launch planning.

• Articulate how wearable data translates into user value within Ultiself and convert this into compelling marketing communications.

• Initiate and enhance acquisition efforts for wearable users through paid social media, YouTube, creators, influencers, podcasts, and community engagement.

• Foster partnerships and co-marketing efforts with wearable brands and platforms, including integration listings, collaborative campaigns, bundles, and affiliate agreements.

• Take charge of the Ultiself wearable launch across pre-orders, waitlists, direct-to-consumer and marketplace channels such as Shopify and Amazon.

• Create bundle offers and develop the device-to-subscription conversion funnel.

• Collaborate with the Product Owner on onboarding wearable users, improving device connection rates, and features that enhance retention.

• Perform market and competitor analysis within the wearables landscape and provide regular insights.

• Establish and monitor KPIs including Customer Acquisition Cost (CAC), device connection rates, subscription conversions, retention, partner-driven installs, and revenue.

• Present results to the CEO on a weekly basis and refine the strategy based on data insights.

• Collaborate directly with the CEO, Product Owner, and marketing team as the in-house expert on the wearables market.

⛳️ Requirements

• Minimum of 2 years in consumer tech marketing, growth, or product marketing.

• At least 1 year of experience with wearables, connected devices, or health-tech applications.

• Demonstrated experience in launching a consumer hardware or wearable product from start to finish (planning, pre-orders, assets, channels, and outcomes).

• Strong understanding of the wearables ecosystem and health metrics, including sleep, HRV, recovery, activity, and glucose levels.

• Practical knowledge of performance marketing across platforms like Meta, TikTok, Google/YouTube, along with an understanding of CAC, LTV, ROAS, and subscription funnels.

• Experience in partnership or business development with technology brands or platforms.

• Data-driven approach: decisions are based on metrics rather than opinions.

• Fluent in English (C1+) with excellent written and verbal communication skills.

• Ability to work independently and take ownership of results in a fast-paced environment.

• Background in a wearable or health-tracking company, or with an app that integrates with wearables.

• Familiarity with hardware and subscription models (devices bundled with or upsold to a membership).

• Experience in direct-to-consumer (D2C) and Amazon marketing.

• Network connections in the biohacking, longevity, or quantified-self communities (creators, podcasts, experts).

• Experience with A/B testing, landing pages, and habit-formation psychology.

🏝️ Benefits

• Competitive salary along with a performance-based bonus.

• Paid sick leave (5 days).

• Paid vacation (20 days per year after the completion of the probationary period).

• Flexible work schedule with autonomy in planning your workweek (timely reporting required).

• Opportunities for professional growth within a rapidly scaling organization.

• Fully remote and collaborative work environment.

• Chance to influence the new direction of a global health and self-improvement platform from day one.

• Direct collaboration with the CEO and significant ownership of outcomes.