Senior Marketing Manager – Public Sector

This is a fully remote position, open to applicants in United States.

📋 Description

• Partner with marketing, sales, finance, business operations, product, and account development teams to implement go-to-market strategies.

• Spearhead collaborative initiatives, enable communication across departments, and ensure alignment on marketing tactics.

• Predict and assess the impact of demand generation efforts on the sales pipeline and overall revenue.

• Analyze program effectiveness and return on investment, making necessary adjustments to tactics and strategies.

• Develop and execute campaign activations through webinars, email, content marketing, direct mail, and various other channels.

• Transform new initiatives into sustainable, long-term programs.

• Implement email campaigns, engagement and nurturing strategies, advertising, webinars, sales enablement, direct mail, trade shows, and social media outreach.

• Promote and integrate Samsara’s cultural principles as the company expands globally and opens new offices.

⛳️ Requirements

• Over 5 years of experience in demand generation, growth marketing, or related marketing fields.

• Strong analytical skills with a proven ability to leverage data for business impact.

• Demonstrated success in planning, developing, and managing extensive campaigns.

• Exceptional skills in stakeholder management.

• Ability to communicate clearly and concisely across functions and with executive leadership.

• Experience collaborating with or within the Public Sector, particularly at the federal or state government level.

• Bachelor’s degree or equivalent experience is required.

• A keen interest in AI and regular engagement with AI tools for drafting, synthesizing, or automating tasks.

• Proficiency in B2B technology marketing.

• Hands-on marketing experience that combines analytical and creative skills.

• Strong writing abilities and experience in creating content for emails, blogs, webinars, or web pages.

• Familiarity with ON24 and Marketo.

🏝️ Benefits

• Initial RSU grant with no vesting cliff.

• Continuous equity refresh opportunities based on performance.

• Performance-based bonuses/variable pay.

• Equity options for eligible positions.

• Flexible, employee-driven remote working model.

• Professional development stipend.

• Comprehensive health benefits.

• Parental leave policies.

• Competitive total compensation packages above market standards.

• Flexible working arrangements with support for remote work.

• Commitment to equal opportunity and reasonable workplace accommodations.