Senior Field Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement regional field marketing strategies for North America that align with Endava’s commercial goals and business objectives.

• Create integrated marketing campaigns that incorporate digital marketing, events, content, ABM, and partner marketing.

• Work closely with Sales leadership to pinpoint target accounts, market opportunities, and campaign priorities.

• Adapt global marketing initiatives to address regional market needs while ensuring brand consistency.

• Guarantee that marketing activities are in line with industry trends, account strategies, and regional growth plans.

• Optimize marketing programs focused on demand generation, pipeline development, and return on investment.

• Establish relationships with regional Sales leaders, Client Partners, and Industry executives.

• Provide guidance to North America teams to assist Sales in converting MQLs into successful business closures.

• Align marketing expenditures with commercial objectives and business development strategies.

• Support executive engagement initiatives and strategic client programs.

• Offer expertise and input for global campaigns and ABM programs.

• Share best practices in global marketing, including AI-driven execution and VIP client experiences.

• Design global campaigns, collaborate with Sales to determine target accounts, modify regional messaging and content, and manage lead transitions.

• Oversee the transfer of BANT-verified leads to Sales, assist with follow-up, and report on lead quality to the team and agency.

• Aid in account selection, ABM activation, and the creation of personalized content.

• Collaborate on global events and organize functions within the North America region.

• Lead the strategy and activation for regional events, ensuring a positive client experience.

• Deliver VIP experiences at roundtables, C-Suite gatherings, partner events, and industry conferences.

• Create and disseminate client stories, thought leadership pieces, and PR narratives.

• Coordinate client partner engagement and local filming activities.

• Propel client advocacy initiatives, including client-hosted panels and speakers for industry events.

• Collaborate with the global social media team on local channels, audience management, content creation, stories, and regional amplification.

• Monitor, analyze, and report on campaign performance using CRM and marketing automation tools like HubSpot.

• Track MQLs, SQLs, influenced and generated pipeline, opportunity conversion rates, event ROI, and campaign engagement metrics.

• Produce regular reports and make real-time optimization suggestions.

• Manage field and area marketing budgets, ensuring efficient resource allocation.

• Coordinate with external agencies, event vendors, venues, and marketing partners.

• Ensure timely delivery of activities, adherence to budget constraints, and compliance with procurement processes.

⛳️ Requirements

• Must be based on the East Coast, operating in the EST time zone.

• Ideally possess a bachelor’s degree or a professional qualification.

• Have 5+ years of experience in B2B marketing, field marketing, demand generation, or integrated marketing.

• Experience in technology consulting, digital services, IT services, SaaS, or professional services is highly preferred.

• Demonstrated experience in managing integrated marketing campaigns and executive-level events.

• Strong project management and stakeholder engagement abilities.

• Experience collaborating closely with sales teams to facilitate pipeline generation.

• Excellent written and verbal communication skills.

• Possess a strong analytical mindset with experience in using campaign performance metrics to inform decisions.

• Ability to juggle multiple priorities across different regions and stakeholders.

• Familiarity with Account-Based Marketing (ABM) programs.

• Experience with CRM and marketing automation platforms such as Marketo, HubSpot, or similar tools.

• Background in working within a global matrix organization.

• Knowledge of digital transformation, cloud computing, AI, software engineering, or consulting sectors.

• Experience managing external agencies and strategic partnerships.

• Excellent relationship management skills.

• Strong and effective communicator.

• High emotional intelligence, with refined instincts and problem-solving capabilities.

• Exhibits consistent, sound judgment that is trusted by others.

• Comfortable managing a high volume and fast-paced workload.

• Ability to switch between strategic and tactical tasks seamlessly.

• Collaborative team player, believing that success is achieved through teamwork across the Endava organization.

• Proficient spoken and written English language skills.

• Comprehensive understanding of the English language with the ability to conduct high-level oral and written business communications.

• Willingness to travel for key marketing events and initiatives at client locations.

• Ability to work onsite at corporate or client offices as needed.

• For business travel and/or event attendance, must be able to lift 25 lbs as required.

• For business travel and/or event attendance, a valid driver’s license and an acceptable driving record are necessary.

🏝️ Benefits

• Competitive salary package.

• Share plan.

• Company performance bonuses.

• Value-based recognition awards.

• Referral bonus.

• Career coaching.

• Global career opportunities.

• Non-linear career paths.

• Internal development programs for management and technical leadership.

• Involvement in complex projects.

• Opportunities for rotations.

• Membership in internal tech communities.

• Access to training and certifications.

• Coaching sessions.

• Subscriptions to online learning platforms.

• Participation in pass-it-on sessions.

• Opportunities to attend workshops and conferences.

• Hybrid work model.

• Flexible working hours.

• Employee assistance program.

• Global internal wellbeing initiative.

• Access to wellbeing applications.

• Membership in global internal tech communities.

• Participation in hobby clubs and interest groups.

• Engagement in inclusion and diversity initiatives.

• Participation in events and celebrations.

• Comprehensive medical, dental, vision, disability coverage, and various other benefits.

• Flexible Spending Accounts (Medical, Transit, and Dependent Care).

• Employer-paid life insurance and AD&D coverages.

• Health Savings Account linked to a low-cost High Deductible Medical Plan.

• 401(k) Safe Harbor Retirement plan with employer matching and immediate vesting.