VP, Sales – New Business

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Drive the transformation and expansion of the new business engine by managing pipeline, acquiring new logos, enhancing revenue performance, and boosting sales productivity.

• Advance the sales organization, its processes, and operating model to foster growth.

• Collaborate with the CEO and executive team to define commercial strategies, go-to-market approaches, market segmentation, ideal customer profile (ICP), territory management, resource allocation, sales capacity, and planning strategies.

• Develop and refine the sales motion for new business initiatives.

• Create a high-performing, multi-solution sales organization through effective hiring, coaching, and organizational structure.

• Work alongside Customer Success to ensure smooth post-sale transitions, improve retention, enhance customer value, and facilitate expansion.

• Partner with Product and Marketing teams on positioning, product launches, pipeline generation, roadmapping, and go-to-market strategies.

• Implement operational rigor regarding pipeline health, conversion rates, win ratios, quota achievement, sales productivity, and forecasting accuracy.

• Relay performance metrics, insights, and strategic actions to the executive team.

• Set priorities and measurable objectives for the initial two quarters.

• Contribute to new business planning, team structuring, and compensation frameworks extending to 2027.

• Represent AdRoll among brand and performance marketers and agencies.

• Act as an advocate for programmatic advertising, adtech, and AI-driven marketing strategies.

⛳️ Requirements

• Over 12 years of pertinent sales experience.

• A minimum of 6 years in senior leadership roles.

• Proven experience in selling media, programmatic advertising, or adtech to mid-market accounts and larger.

• Familiarity with Annual Contract Values (ACVs) of $100K and above.

• A strong history of acquiring new logos as both a seller and a leader.

• Extensive demand-side knowledge and a solid grasp of the ad-tech ecosystem.

• Experience in mid-market sales with a demonstrated ability to grow new business.

• Proven track record in leading and transforming an AI-focused sales team.

• Experience in identifying AI applications for prospecting, research, and administrative tasks.

• Proactive leadership style, including deal coaching and participation in critical pitches.

• In-depth understanding of brand and performance marketing.

• Proficiency in the MarTech and RevTech ecosystems.

• Experience managing a multi-tiered sales organization, including direct reports.

• Metrics-driven approach to pipeline management, conversion rates, forecasting, pitching, and storytelling.

🏝️ Benefits

• Competitive salary and equity options.

• Full coverage of employee-only premiums for the HSA medical plan.

• 95% coverage of employee-only premiums for PPO, HMO, dental, and vision plans.

• 75% contribution towards dependent premiums for medical, dental, and vision plans.

• Access to the Multiply Mortgage concierge homebuying service, which includes free personalized guidance and below-market mortgage rates.

• Short- and long-term disability benefits at no cost to employees.

• Basic life and AD&D insurance at no cost to employees.

• 401K Plan options (Pre-tax, Roth, and After-tax).

• Four weeks of paid time off to promote work/life balance.

• Up to six weeks of paid disability leave, or up to twelve weeks for pregnancy-related disability leave.

• Up to twelve weeks of paid family leave for birthing parents.

• Up to sixteen weeks of paid family leave for non-birthing parents.

• Up to twelve weeks of paid family leave to care for a family member.

• Access to Employee Resource Groups.

• Opportunities to volunteer through NextRoll Gives Back.

• Access to the latest AI tools and dedicated time for experimentation.