VP, Sales

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement Apella's nationwide sales strategy targeting enterprise health systems, IDNs, and large hospital networks.

• Lead and cultivate a team of 6 direct reports across various national territories.

• Ensure the sales team meets quotas and provide coaching to help them achieve their goals.

• Build and enhance Apella's sales operations, which includes recruiting representatives and designing territorial and organizational frameworks.

• Establish sales processes and infrastructure to support a larger team.

• Fine-tune and implement a repeatable sales playbook, along with messaging, deal stages, and qualification criteria.

• Maintain executive-level relationships with C-suite leaders, surgeons, OR directors, IT teams, and hospital administrators.

• Lead or supervise negotiations, RFPs, and contract structuring for multi-million-dollar, system-wide agreements.

• Collaborate strategically with marketing, product, R&D, and customer success teams to shape go-to-market strategies and enhance adoption.

• Represent Apella externally as a credible and trusted voice within the industry.

⛳️ Requirements

• Over 12 years of enterprise sales experience.

• At least 8 years of experience in sales leadership roles.

• Proven success in acquiring new logos and generating net-new business in greenfield accounts.

• Direct, hands-on experience selling to hospitals and health systems.

• Demonstrated experience in building and scaling a sales team.

• Experience managing national sales strategies across multiple regions or territories.

• Background in MedTech, medical devices, healthcare capital equipment, complex healthcare SaaS/platform sales, or a combination thereof.

• Expertise in multi-stakeholder, long-cycle enterprise sales, including RFPs, system-wide contracting, and innovative deal structures.

• Recognized as a top performer at both individual and team levels.

• Ability to thrive in a startup environment while instilling enterprise-level discipline and processes.

• Strong leadership presence with the capability to mentor, coach, and influence teams and cross-functional colleagues.

• A mission-driven mindset and a genuine interest in using technology to enhance surgical outcomes.

🏝️ Benefits

• Stock options/equity.

• Commission structure.

• Flexible vacation policy.

• Remote-first work environment.

• Opportunities for virtual and in-person team events.

• Comprehensive health, dental, and vision insurance.

• 16 weeks of parental leave for all parents.

• Additional benefits and growth opportunities.