VP of Marketing – Telehealth

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of Patiently’s marketing strategy, which encompasses growth plans, annual and quarterly objectives, budgets, and targets.

• Define and uphold Patiently’s positioning, identity, voice, and narrative across various conditions and patient demographics.

• Manage go-to-market strategies for new conditions and distribution channels, including segmentation, channel strategy, messaging, creative, and launch sequencing.

• Lead direct-to-consumer (DTC) strategy and collaborate with Strategy and Sales on business-to-business (B2B) growth initiatives.

• Oversee acquisition and customer relationship management (CRM) programs across paid, organic, content, partnerships, and B2B2C channels.

• Administer the marketing budget, allocate expenditures, set key performance indicators (KPIs), establish testing agendas, and report performance and return on investment (ROI) to executive leadership.

• Recruit, mentor, and develop the marketing team; establish processes, tools, and relationships with agencies/partners.

• Collaborate with Product, Sales/Growth, Clinical, Compliance, Legal, and executive leadership to steer strategy and ensure compliant healthcare marketing.

• Deliver scalable positioning, go-to-market playbooks, team operating rhythms, measurement frameworks, and growth against plan within the initial six months.

• Report directly to the Chief Marketing Officer and work closely with the Chief Digital Health Officer.

⛳️ Requirements

• A minimum of 10+ years of marketing experience, including at least 3+ years in a leadership role overseeing a marketing function or a significant portion of one (VP, Head of Marketing, or equivalent scope) — responsible for the plan, budget, team, and outcomes.

• Experience across brand and performance: capable of building positioning and narrative, as well as managing acquisition, conversion, and retention programs.

• Proven experience in introducing a brand into new product lines, conditions, or market segments, preferably in digital health, telehealth, or consumer health.

• Background in marketing across various distribution channels (e.g., D2C, telehealth platforms, employer/benefits, payer/PBM, retail/pharmacy) is highly advantageous.

• Experience in multi-faceted businesses across DTC and B2B environments.

• A history of building teams — recruiting, developing talent, and establishing scalable structures and processes.

• Proficient with data analysis, including setting KPIs, interpreting dashboards, and making informed budgetary decisions.

• Possess executive presence, including the ability to build business cases, present to senior leadership, and justify tradeoffs.

• Comfortable operating in a fast-paced environment with evolving product lines and shifting priorities.

• Strong collaborative skills across Product, Design, Sales/Growth, and Clinical/Compliance teams.

• Familiarity with healthcare marketing regulatory considerations (e.g., FTC, HIPAA-adjacent marketing compliance) is a plus.

• Must be available to work during EST hours.

🏝️ Benefits

• Discretionary Annual Bonus Eligibility: Up to 25%.

• Comprehensive Medical, Dental, Vision, and 401K plans with company matching.

• Access to Dependent Care, FSA & HSA accounts.

• Paid Parental & Bonding Leave.

• Flexible PTO and office closure on all major holidays.

• Monthly wellness and internet reimbursements.

• Opportunities for professional development including certification support and leadership coaching.

• Access to Mental Health resources.

• Fully remote position within the United States.

• Must be able to work during EST hours.