Head of Marketing

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Define and lead the comprehensive marketing strategy for Langate along with its array of brands and products.

• Create tailored marketing strategies based on the unique audience, maturity, business model, and growth goals of each brand.

• Oversee, coordinate, and enhance the functions of marketing, PR, SMM, SEO, content creation, and lead generation.

• Assist in the preparation of marketing materials, presentations, proposals, and documentation related to tenders.

• Set clear responsibilities, KPIs, reporting standards, and performance expectations within the marketing team.

• Ensure effective delegation while retaining a comprehensive understanding of each marketing direction to assess quality and outcomes.

• Establish a consistent, data-driven decision-making process across all marketing initiatives.

• Monitor lead generation from inbound sources to ensure a steady flow of leads across established business areas.

• Identify opportunities to boost qualified inbound demand, enhance brand awareness, increase engagement, and improve conversion rates.

• Analyze marketing and sales funnels, pinpoint bottlenecks, and recommend measurable improvements.

• Develop positioning, messaging, value propositions, and market entry strategies for new products and platforms.

• Support Langate’s shift towards productization while developing and repositioning its outsourcing strategy.

• Introduce and expand the use of AI and automation in marketing workflows.

• Investigate AI-related marketing practices, tools, platforms, and shifts in customer acquisition behavior.

• Supervise website development and optimization from a marketing viewpoint.

• Collaborate with sales and lead generation teams to ensure alignment in messaging, campaigns, target audiences, and qualification benchmarks.

• Present strategies, outcomes, risks, and recommendations to the CEO and company leadership.

• Balance strategic leadership with active participation in daily marketing operations.

⛳️ Requirements

• Proven experience in a marketing leadership position, managing a team and steering the overall marketing strategy.

• Significant experience in managing multidisciplinary marketing teams, including specialists in marketing, PR, SMM, SEO, PCC, and lead generation.

• Capacity to create, implement, and modify marketing strategies for various brands, products, or business directions concurrently.

• Strong data-driven approach to marketing, with experience in collecting, analyzing, and interpreting marketing and sales data.

• Experience in defining marketing KPIs, establishing reporting processes, assessing funnel performance, and making data-informed decisions.

• Proficiency with marketing analytics, attribution, conversion tracking, experimentation, and performance evaluation tools.

• Solid understanding of inbound marketing, demand generation, lead generation, and customer acquisition strategies.

• Hands-on knowledge of contemporary SEO practices, website optimization, content strategy, and basic website configuration.

• Experience in both product-oriented and outsourcing or service-oriented business models.

• Practical experience utilizing AI and LLM-based tools in marketing processes.

• Insight into how AI is transforming search, content creation, customer acquisition, brand visibility, marketing operations, and buyer behavior.

• Demonstrated ability to initiate and conduct marketing experiments, validate hypotheses, and convert successful concepts into scalable processes.

• Ability to translate new business or product concepts into clear positioning, messaging, promotional materials, and market entry activities.

• Willingness to stay engaged in operational tasks, including campaign execution, website updates, marketing materials, tender-related activities, and other hands-on responsibilities.

• Strong sense of ownership, independence, and the ability to work effectively in a fast-paced environment.

• Proficiency in English at an Upper-Intermediate to Advanced level.

🏝️ Benefits

• Paid time off, including vacation days and sick leave.

• Options for remote work.

• Access to training programs and courses.

• Opportunities to improve English language skills.

• Team-building events and group activities.

• Experience working with cutting-edge technologies on real-world projects.

• Opportunities to implement new technologies.

• A supportive and engaging work environment.