Senior Product Marketing Director – Finance Solutions

This is a fully remote position, open to applicants in Connecticut, +2 more states.

📋 Description

• Oversee the go-to-market strategy and launch planning for source-to-pay and order-to-cash solutions.

• Collaborate with field marketing and sales teams to effectively introduce solutions to the market.

• Establish positioning and messaging targeted at AP, AR, procurement leaders, controllers, and CFOs.

• Create pitch decks, battlecards, ROI calculators, demo narratives, objection handling strategies, and sales training materials.

• Recruit customer advocates and craft finance KPI proof points, such as DSO, cost per invoice, and on-contract spend.

• Conduct buyer research, which includes developing personas, mapping buying journeys, and performing win/loss analysis.

• Communicate buyer insights to product management to influence the product roadmap.

• Generate messaging, content, and audience insights for demand generation, field, and partner campaigns.

• Assist in managing analyst relations.

⛳️ Requirements

• A minimum of 10 years in B2B marketing, consulting, or product development.

• Ideally includes experience in SaaS product marketing for finance, procurement, or order-to-cash software.

• In-depth understanding of source-to-pay and order-to-cash processes, as well as the finance leaders who oversee them.

• Experience in finance operations, shared services, or finance advisory is highly advantageous.

• Familiarity with enterprise SaaS, GenAI, agentic AI, and automation technologies.

• Knowledge of integration with ERP and other record-keeping systems.

• Proven success in launches driven by effective positioning, messaging, and sales collateral.

• Strong written and verbal communication skills in meetings, presentations, and public speaking.

• Experience collaborating with marketing, sales, partners, product management, and engineering teams.

• Practical experience with AI tools is a plus.

• A degree in business, finance, accounting, engineering, or a related field, or equivalent experience.

• Must be eligible to work in the country of application.

🏝️ Benefits

• Equity opportunities.

• Flexible work arrangements based on business and role requirements.

• Reasonable accommodations available for candidates upon request.

• Optional AI interview notetaker recording, with opting out having no effect on candidacy.