VP of Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement a comprehensive marketing strategy across Shopify/DTC, Amazon, TikTok Shop, retail, and B2B channels.

• Enhance brand awareness, drive consumer demand, facilitate customer acquisition, and foster long-term loyalty.

• Oversee brand development, creative strategy, narrative building, marketing initiatives, and campaigns.

• Manage budgets for creative production, brand campaigns, influencer partnerships, and marketing initiatives.

• Direct creative strategy across platforms such as Meta, Instagram, TikTok, and additional paid channels.

• Generate creative concepts, hooks, scripts, user-generated content (UGC), product demonstrations, and direct-response campaigns.

• Own the creative testing roadmap and collaborate with the growth team to enhance performance.

• Maintain brand positioning, messaging, visual identity, and overall creative direction.

• Develop positioning for Amazon and other marketplaces, including listing content, A+ Content, imagery, videos, Brand Stores, and launch campaigns.

• Spearhead organic social strategies and expand partnerships with influencers, affiliates, creators, and UGC contributors.

• Create campaigns targeting schools, educators, retail, product launches, and go-to-market strategies.

• Apply AI workflows across research, creative ideation, content generation, and marketing operations.

• Lead a team of three direct reports, build the marketing department, manage agencies and partnerships, and set up processes and reporting systems.

• Collaborate with the Head of Growth and provide strategic updates to the CEO on a weekly basis.

• Set and deliver marketing objectives for 30, 90, and 12 months, encompassing strategy, brand direction, AI workflows, campaigns, systems, and team development.

⛳️ Requirements

• A minimum of 8 years in consumer brand marketing, creative strategy, or integrated marketing, with at least 3 years in a leadership role.

• Experience at the Senior Director level or higher.

• Proven track record in scaling a DTC or CPG brand.

• Demonstrated success in marketing initiatives, brand campaigns, and creative strategies that result in measurable revenue growth.

• Strong experience with DTC and Shopify, along with knowledge of Meta ad creative, Amazon creative, and TikTok Shop.

• Experience collaborating with paid media and growth teams to enhance ad performance through creative solutions.

• Proven expertise in influencer marketing, organic social media, short-form video, and regular product launches.

• Experience in building teams, developing processes, and managing creative agencies or partners.

• Familiarity with creative testing tools.

• Advanced, practical proficiency in AI, with examples of how AI has enhanced marketing efficiency or performance.

• Strong commercial acumen regarding MER, CAC, ROAS, contribution margin, and LTV.

• Bonus: Experience in a toy, children's product, educational product, or family-oriented brand.

• Bonus: Experience in marketing educational products to parents, teachers, or schools.

🏝️ Benefits

• Competitive salary above market rates, commensurate with experience.