Regional Head of Marketing

This is a fully remote position, open to applicants in Portugal, +11 more countries.

📋 Description

• Spearhead and oversee CoinPoker's expansion efforts in the LATAM region for both poker and casino.

• Enhance user acquisition and elevate brand visibility throughout the area.

• Transform global strategies into a targeted regional action plan.

• Propose budget requirements and necessary hires to execute the strategy.

• Evaluate and prioritize regional opportunities, player demographics, competitors, channels, and commercial prospects.

• Develop the regional marketing blueprint.

• Experiment with new markets, channels, and campaigns; scale successful endeavors and discontinue ineffective ones.

• Establish regional acquisition priorities in collaboration with central paid media, affiliate, agent, and partnerships teams.

• Cultivate a high-quality player base in the region.

• Direct regional branding and community engagement across social media platforms, community groups, public relations, events, and sponsorships.

• Organize regional promotions and tournament series tailored to local player preferences and time zones.

• Take ownership of the localization of messaging, creative content, promotions, and community tone.

• Tailor player journeys and coordinate with CRM, VIP, and Customer Service teams.

• Engage affiliates, agents, creators, poker communities, partners, and talent.

• Deliver regional insights to inform global strategy.

• Report on performance metrics, competitor activities, and market opportunities.

⛳️ Requirements

• Extensive experience in online poker, casino, or iGaming marketing at a senior level.

• Profound understanding of at least one major market within LATAM.

• Demonstrated success in scaling user acquisition and brand recognition within a market.

• Sound judgment in evaluating complex or emerging markets.

• Experience in justifying marketing budgets and team expansion.

• Proven ability to allocate resources against acquisition objectives.

• Strong grasp of key metrics such as CAC, LTV, cohort analysis, revenue sharing, and CPA.

• Established connections within regional poker affiliates, agents, creators, and marketing professionals.

• Proven track record of achieving results through networking.

• Experience in team building and leading through influence alongside central teams.

• Native proficiency in the language of one of the key markets in the region.

• Proficient in professional English.

🏝️ Benefits

• Competitive salary coupled with performance-based bonuses.

• Opportunity to engage with cutting-edge technology in the blockchain and online gaming sector.

• Flexible working hours.

• Option to work entirely remotely.

• Collaborative and inclusive team culture.

• Opportunities for professional development.

• Career advancement within a rapidly evolving organization.