Head of Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of how SubjectToClimate engages with teachers

• Develop marketing strategy and oversee a small team

• Create a marketing strategy and campaign calendar aligned with yearly teacher outreach objectives

• Update campaigns and diversify channel approaches using innovative methods, tools, and partnerships

• Analyze data to determine what initiatives to maintain, discontinue, or expand, and present findings to the COO and Executive Team

• Design and implement a product marketing strategy for the AI-driven localization tool

• Transform new features into messaging, demonstrations, and launch strategies aimed at teachers to encourage adoption

• Utilize short videos and social media content to promote tools from teacher to teacher

• Expand the teacher email list through lead magnets, segmentation, well-defined user journeys, and other avenues

• Link email engagement to teacher interactions on the website

• Adjust email marketing strategies in response to changes in AI filtering and inbox delivery

• Formulate a social media strategy that includes potential collaborations with influencers and teacher-creators

• Ensure consistent brand voice and messaging

• Supervise and nurture the Digital Marketing Manager and Marketing Designer

• Collaborate closely with the Content and Technology teams

• Within the first 90 days, gain insights about teachers, develop and present the product marketing strategy for the AI localization tool, and refresh the campaign and channel strategy

⛳️ Requirements

• A true passion for the mission, whether it stems from interests in climate, education, or working with children

• Experience in email marketing strategy, including lead magnets, segmentation, and user journeys

• Background in product marketing, particularly using video and social media to encourage adoption and generate word-of-mouth

• Proven history of making data-driven decisions

• Experience in social media strategy that goes beyond basic posting and scheduling

• Minimum of two years in team management and development

• Strong understanding of AI, including its influence on email deliverability and marketing tools

• Ability to serve as a player-coach in a small team setting

• Familiarity with MailerLite or connecting email marketing with on-site user behavior (preferred)

• Experience with GA4, Google Ads, FullStory, or similar analytics platforms (preferred)

• Experience in managing influencer or creator partnerships (preferred)

• Knowledge of marketing tools and channels that extend beyond conventional strategies (preferred)

• Background in education, edtech, or product development (preferred)

• Classroom teaching experience is not necessary

🏝️ Benefits

• Competitive salary

• Flexible working hours

• Opportunities for professional development

• Collaborative and supportive work environment