Industry Principal, Office of the CMO – Regulated Industries

This is a fully remote position, open to applicants in United States.

📋 Description

• Serve as the representative for Snowflake to the Office of the CMO within regulated sectors.

• Drive strategic initiatives with CMOs, leaders in marketing analytics, media directors, CRM, loyalty, MarTech, and AdTech operations, along with compliance officers.

• Convert business priorities related to measurement, identity resolution, audience activation, personalization, and next-best-action intelligence into Snowflake architectures and strategic roadmaps.

• Develop tangible examples utilizing Snowflake AI and data capabilities, such as privacy-safe MTA, MMM, incrementality testing, consent-aware IDR, audience intelligence, propensity scoring, compliant decision-making models, agentic marketing copilots, and secure data clean rooms.

• Compile successful strategies into reusable reference architectures, playbooks, and assets.

• Collaborate with sales, solution engineering, product teams, and MarTech/AdTech partners.

• Disseminate thought leadership through customer workshops, enablement sessions, webinars, and industry events.

• Report directly to the Global Head of Business Solutions.

⛳️ Requirements

• Significant experience in financial services, insurance, or healthcare organizations, specifically in marketing analytics, AdTech, CRM, customer experience, or marketing technology.

• Familiarity with FCRA, GLBA, HIPAA, state privacy regulations, consent, and industry standards.

• Strong understanding of marketing and advertising measurement methodologies, including MTA, MMM, incrementality testing, and ROAS/LTV optimization.

• Experience with identity resolution graphs, audience strategies, CDPs/AdTech activation platforms, and journey decisioning programs.

• Background in building, guiding, or assessing predictive AI, generative AI, and agentic workflows within marketing and advertising.

• Additional expertise in Machine Learning (ML) is preferred.

• Proficient in modern data architecture and capable of engaging with data and engineering teams.

• Demonstrated record of producing measurable business impact, including revenue growth, pipeline development, or program influence.

• Confidence in presenting to and advising senior executives.

• Proven capability to collaborate with sales, solution engineering, product teams, and partners.

• Bachelor's degree in marketing, business, statistics, economics, computer science, or equivalent practical experience.

• Over 15 years of experience in marketing analytics, AdTech, marketing technology, customer data, identity resolution, or related consulting, with substantial experience working on or with brand-side marketing in regulated industries.

• Willingness to travel for customer meetings, field events, and industry conferences.

🏝️ Benefits

• Commission plan; typical total on-target earnings range from $340,800 to $447,300.

• Equity plan.

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Life insurance.

• Disability insurance.

• 401(k) retirement plan.

• Flexible spending account.

• Health savings account.

• A minimum of 12 paid holidays.

• Paid time off.

• Parental leave.

• Employee assistance program.

• Additional company benefits.