Industry Principal, Office of the CMO – Non-Regulated Industries

This is a fully remote position, open to applicants in United States.

📋 Description

• Serve as the representative of Snowflake to the Office of the CMO in non-regulated sectors, focusing on the convergence of marketing strategy, customer data, advertising, and AI.

• Assist marketing leaders in reimagining how they assess, activate, and tailor engagement on the Snowflake AI Data Cloud and its partner ecosystem.

• Direct strategic interactions with CMOs and senior marketing stakeholders.

• Convert priorities related to measurement, audience, first-party data, personalization, identity resolution, and decision-making into actionable roadmaps.

• Leverage Snowflake's AI and data capabilities to develop tangible solutions, encompassing measurement, attribution, audience intelligence, AI assistants, personalization, automation, identity resolution, and secure data collaboration.

• Compile effective strategies into reusable narratives, frameworks, and resources.

• Communicate marketing and AI insights through workshops, enablement sessions, webinars, and industry events.

• Collaborate with sales, solution engineering, product teams, and ecosystem partners.

• Report directly to the Global Head of Business Solutions.

⛳️ Requirements

• Significant experience within a technology, media, or manufacturing organization in growth, marketing analytics, audience or data strategy, or marketing technology.

• Competent understanding of marketing measurement, including mix modeling, attribution, and experimentation.

• Experience with audience strategy, customer data platforms, and real-time or event-driven activation.

• Background in building, guiding, or assessing predictive, generative, and agentic AI applications in marketing or advertising.

• A complementary depth of knowledge in Machine Learning (ML) is preferred.

• Familiarity with modern data architecture and the capability to engage effectively with data and engineering teams.

• Proven record of delivering measurable business outcomes, including revenue, pipeline, or influenced programs.

• Confidence in presenting to and advising senior executives.

• Demonstrated ability to collaborate with sales, solution engineering, product, and partners.

• Bachelor's degree in marketing, business, statistics, economics, computer science, or equivalent practical experience.

• Over 15 years of experience in marketing analytics, marketing technology, customer data, advertising, or related consulting.

• Availability to travel for customer meetings, field events, and industry conferences.

🏝️ Benefits

• Salary range of $255,600–$335,475.

• Willingness to travel for customer meetings, field events, and industry conferences.