VP of Marketing

This is a fully remote position, open to applicants in United Kingdom, +3 more countries.

📋 Description

• Take charge of positioning, messaging, competitive analysis, and go-to-market strategies for all products, segments, and regions.

• Establish category authority through participation in industry events, reports, benchmarks, media relations, executive visibility, and speaking engagements.

• Propel demand generation across both paid and organic channels, account-based marketing (ABM), content strategies, and nurturing efforts.

• Capture demand utilizing search, review platforms, intent data, and conversion optimization techniques.

• Integrate regional programs into market sales plans to enhance pipeline growth and deal velocity.

• Oversee marketing initiatives aligned with pipeline and revenue objectives.

• Manage the martech and analytics framework, including attribution, KPI metrics, and ROI reporting.

• Supervise the marketing budget, agency partnerships, and strategic vendor relationships.

• Recruit, develop, and lead a high-performing global marketing team.

• Collaborate with sales, product, and customer success teams to foster cohesive business growth.

⛳️ Requirements

• Over 10 years of experience in B2B marketing.

• Strong background in Software as a Service (SaaS).

• At least 4 years in a senior marketing leadership role within a rapidly growing company, overseeing the entire marketing function.

• Proven success in leading and scaling diverse, high-performing marketing teams, including hiring, talent development, and performance management.

• A brand marketing portfolio demonstrating successful activation across various channels and markets.

• Hands-on experience in content, design, and growth strategies.

• Established track record in scaling digital and field marketing programs to enhance performance and revenue.

• Strong understanding of demand generation and ABM strategies.

• Successful history of executing marketing initiatives grounded in analytical and data-driven decision-making.

• Exceptional communication, analytical, and problem-solving skills with a proactive attitude.

• Proficiency in English at a C1+ level.

🏝️ Benefits

• Remote-first flexibility to customize your ideal workday.

• Budget for home workplace setup.

• Coverage for co-working expenses.

• Individual IT budget for additional equipment.

• Access to top-tier technology and AI-powered tools.

• Enrollment in Ideals Academy with a variety of courses.

• Investment in external learning and development opportunities.

• Assistance in creating a Personal Development Plan.

• Coverage for professional literature and subscriptions.

• Support for your passion as a speaker or writer.

• Opportunities for internal talent mobility.

• Customized Wellness Package for your physical and mental well-being.

• Funding for sports competitions.

• Paid time off for health-related matters.

• 25 business days of annual leave.

• Contribution to the Nest Pensions scheme.

• Budget for meetups with your local team.

• Generous internal referral program.