VP of Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the marketing department and team while reporting directly to the CEO and being a part of the senior leadership team.

• Take ownership of brand strategy, positioning, pipeline management, website, and product marketing.

• Develop and manage the marketing plan and budget for 2027, aligned with the company’s revenue objectives.

• Manage marketing-sourced pipeline targets in collaboration with Sales and Rev Ops, providing weekly reports.

• Determine the channel mix encompassing paid media, content, events, community engagement, partnerships, and outbound support.

• Supervise and mentor the Head of Content, Community & Events.

• Recruit and nurture a Product Marketing Manager.

• Establish priorities for Rev Ops and Marketing Ops, creating automated campaigns and tracking pipelines.

• Oversee web design, web development, and the work of paid media agencies, freelancers, and contractors.

• Ensure alignment among Marketing, Product, Sales, and Customer Success through a cohesive messaging framework.

• Manage Ideal Customer Profile (ICP), value propositions, positioning, and competitive differentiation within the ER and HR tech sectors.

• Coordinate product launches with the Product team, covering tiering, naming, messaging, enablement, and launch calendars.

• Maintain current sales assets, the Sales Resource Library, and the website.

• Execute customer marketing initiatives, including weekly newsletters, quarterly product roadmap webinars, and in-app announcements.

• Plan and carry out content, events, and community initiatives.

• Enhance content strategy focusing on SEO and AEO, linking programs to the pipeline.

• Manage the website backlog, optimize conversions, develop landing pages, and improve the overall site experience.

• Set direction for paid media, audience strategy, and campaign messaging; analyze performance and refine spending.

• Create automated campaigns utilizing Gong, Claude, and HubSpot Prospector.

• Identify opportunities for automation in content and creative production.

• Gather insights from conversations with prospects and customers to enhance messaging and competitive differentiation.

• Define success metrics for pipeline performance, conversion rates, website bookings, usage of enablement tools, and product launches.

⛳️ Requirements

• Over 10 years of experience in enterprise B2B SaaS marketing, specifically targeting mid-market and enterprise clients, excluding SMBs.

• More than 3 years of experience in a leadership role within a marketing team.

• Proven track record of owning pipeline targets and managing a marketing budget, with demonstrable results.

• Strong background in product marketing, including positioning, messaging, competitive marketing, and product launches that support Sales.

• History of effectively leading and developing marketing professionals.

• Experience in managing agencies and external partners.

• Practical experience in creating presentation decks, writing copy, and reviewing creative content.

• Proficiency with Canva and AI tools.

• Hands-on experience in building automated campaigns and AI workflows utilizing Gong, Claude, and HubSpot Prospector.

• Experience in startup or growth-stage environments, with a comfort level in leading a small, high-performance team.

• Strong writing skills across competitive briefs, advertising copy, and customer newsletters.

• Collaborative leadership style with a focus on data-driven decision-making.

• Preferred: Experience in HR or HR tech, or marketing directed at HR, Legal, and Compliance buyers.

• Preferred: Experience in marketing AI products or leveraging AI in marketing efforts.

• Preferred: Experience in transitioning a company into mid-market and enterprise accounts.

🏝️ Benefits

• Company equity

• 401(k) matching

• Medical insurance

• Dental insurance

• Vision insurance

• Unlimited paid time off

• Paid holidays

• Flexible remote work options

• Provision of company equipment