VP, Membership

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the membership value proposition for solution provider members within AdTech, MarTech, data, measurement, and services sectors.

• Ensure member satisfaction, manage member NPS, and oversee positioning, benefits, programs, and their execution.

• Formulate the annual strategy for solution provider membership and align it with the marketer membership objectives.

• Direct the positioning, benefits, engagement models, and growth trajectory for solution providers.

• Co-manage the membership policy that encompasses dues, categorizations, and cancellations.

• Align MMA membership with the business and revenue goals of member companies.

• Integrate member expertise, data, and capabilities into MMA research, Think Tanks, Labs, and programming initiatives.

• Lead onboarding, account management, member communications, retention strategies, and renewal processes.

• Enhance engagement across member companies by monitoring events, boards, working groups, tools, research, and participation from subject-matter experts.

• Advocate for member resources, master classes, events, and training opportunities.

• Supervise member marketing materials including one-pagers, presentations, and email communications.

• Manage engagement metrics, supporting systems, annual budgeting, financial reporting, invoicing, and renewal documentation.

• Oversee the B2B CMO Council.

• Directly manage a membership team of 2–3 individuals and expand the team as budget allows.

• Collaborate with the other VP of Membership and senior leadership on membership operations and peer groups.

• Work in partnership with the Database Manager on aspects of database growth, segmentation, data hygiene, dashboards, and workflows.

⛳️ Requirements

• A bachelor's degree is preferred but not mandatory; advanced degrees are appreciated but not essential.

• 10–15+ years of marketing experience, including time spent in membership or senior client/account management roles.

• Strong comprehension of the MarTech and AdTech ecosystems.

• Demonstrated success in managing retention, renewal, and engagement processes on a large scale.

• Experience in budget management and financial reporting.

• Excellent written and verbal communication skills.

• Proficiency in preparing materials for members, including presentations and reports.

• Availability to work U.S. hours.

• A consultative and persuasive demeanor when engaging with CEOs, CROs, and CMOs.

• Familiarity with or eagerness to learn tools such as HubSpot, Apollo, Claude, ChatGPT, Microsoft 365, Slack, Asana, Zapier, and other automation platforms.

• Capability to work both collaboratively and independently with minimal oversight.

• A confident, self-assured, and diplomatic presence.

• Willingness to travel for MMA events and industry gatherings.

🏝️ Benefits

• Medical, dental, and vision insurance.

• HSA/FSA options available.

• Company-sponsored life and disability insurance.

• Commuter benefits.

• Employee Assistance Program (EAP).

• Health advocacy services.

• Optional benefits for pet, legal, and identity theft protection.

• Employee discount programs.

• Dedicated AI learning time on Thursday afternoons.

• Access to Claude, ChatGPT, and other AI tools.

• Regular training sessions focused on AI.

• Fully remote work environment.

• Opportunities to travel to MMA events and industry gatherings.

• Access to a PhD psychologist on retainer for staff support.