VP, Marketing – Communications

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead a diverse team that encompasses content, public relations, internal communications, paid media, and events.

• Establish the team's vision, operating rhythm, key performance indicators (KPIs), accountability measures, and standards for operational excellence.

• Mentor and cultivate team members to develop the next generation of marketing leaders.

• Manage agency partners and ensure they are accountable for achieving results.

• Advocate for testing, experimentation, AI-driven content, workflow innovations, and the adoption of emerging channels.

• Define and maintain the brand vision, ensuring company-wide alignment across Ren, RCF, and AEF.

• Oversee audience segmentation and integrate content, PR, internal communications, paid media, and events into a unified brand experience.

• Convert brand strategy into a growth roadmap aimed at enhancing awareness, advisor and donor preferences, and advisor recruitment.

• Direct the strategy for the DAF Giving Summit while managing planning, content teams, and vendor relationships.

• Drive demand through nurturing, lifecycle management, channel mix, paid media, distribution, attribution, and reporting initiatives.

• Manage website content and performance, focusing on SEO, AEO, and AI-enhanced discovery.

• Formulate PR strategies and supervise the PR agency.

• Oversee internal communication efforts.

⛳️ Requirements

• 15+ years of experience in marketing and/or branding.

• 5+ years in a senior leadership position with experience managing personnel.

• Proven ability to foster a metrics-driven culture, demonstrating a strong inclination for testing and experimentation.

• Experience in developing benchmarks and KPI frameworks that connect marketing initiatives to business results.

• Proven experience in leading multi-disciplinary teams.

• Experience in influencing complex, multi-stakeholder sales processes is highly advantageous.

• Exceptional writing and communication skills.

• Bachelor’s degree is required.

🏝️ Benefits

• Equal employment opportunity employer.

• Fully remote working arrangement.

• Occasional travel opportunities.