VP, Integrated Media Activation Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Convert intricate media strategies into actionable activation plans encompassing Paid Search, Paid Social, Programmatic, Video, traditional media, and innovative channels.

• Spearhead integrated media activation for prominent enterprise pitches, formulating strategies, presenting recommendations, and demonstrating quantifiable results.

• Create comprehensive media investment strategies that balance brand-building with performance goals.

• Optimize budget allocation across channels and pinpoint high-impact incremental investment opportunities.

• Discover and activate new media avenues, including custom partnerships, sports sponsorships, experiential activations, influencer collaborations, publisher IP, and first-to-market formats.

• Foster relationships with media, technology, data, and platform partners.

• Collaborate with Strategy, Creative, Audience, and Communications teams on media concepts.

• Work alongside Data Strategy & Analytics on measurement approaches that link brand impact, incrementality, and performance outcomes.

• Provide strategic activation guidance during the initial 45 days following a new business acquisition.

• Collaborate with Client Strategy and channel leadership to identify opportunities for media investment, channel expansion, partnerships, and client growth.

• Develop scalable activation frameworks, investment strategies, playbooks, and best practices.

• Create POVs, case studies, credentials, and pitch materials.

• Connect Client Strategy and channel teams around a cohesive activation vision.

• Mentor and coach media leaders across both biddable and non-biddable channels.

• Support integrated team structures, enhance activation workflows, and set KPIs around media diversification, investment, and business growth.

• Optimize and scale Wpromote's revenue technology ecosystem, including systems, integrations, automations, and data infrastructure.

• Drive the evolution of the CRM and broader go-to-market technology stack in collaboration with Revenue Operations, Enablement, IT, Finance, and business stakeholders.

⛳️ Requirements

• Over 10 years of experience in media planning, buying, activation, or integrated media strategy, with substantial experience in an advertising agency setting.

• Extensive hands-on experience across media platforms, integrating in-platform execution with a holistic media strategy.

• Proven track record in developing and leading integrated media strategies for large, complex enterprise clients across diverse industries and business objectives.

• Proficient in biddable media: Paid Search, Paid Social, Programmatic, and Video.

• Expertise in traditional/direct-buy media.

• Experience in translating audience, brand, and communication strategies into tactical, cross-channel media plans.

• Comprehensive understanding of full-funnel media investment, brand and performance objectives, budget allocation, and measurable business outcomes.

• Demonstrated success in developing and executing innovative media activations, including custom partnerships, sponsorships, experiential, influencer, publisher integrations, or emerging formats.

• Proven ability to lead media strategy for enterprise new business pitches.

• Strong commercial acumen and experience in expanding existing client relationships through increased media investments, new channels, or strategic partnerships.

• Experience in managing performance accountability against KPIs such as CPA, ROAS, customer acquisition, and revenue growth.

• Capability to collaborate across Client Strategy, Creative, Media, Data & Analytics, and other cross-functional teams.

• Experience in leading, mentoring, or developing media planning and activation talent.

• Strong executive presence with excellent presentation and storytelling skills.

• Ability to effectively communicate and justify strategic recommendations to senior-level clients and internal leadership.

• Solutions-oriented mindset with the ability to navigate ambiguity.

• Strong operational judgment and experience in managing competing priorities while driving initiatives from strategy to execution.

• Familiarity with advanced measurement methodologies, including incrementality testing, brand lift studies, marketing mix modeling (MMM), and cross-channel effectiveness (nice to have).

• Experience in building, launching, or scaling an integrated media planning, media innovation, or strategic partnerships function (nice to have).

• Experience in developing first-to-market media partnerships, custom activations, or innovative investment models (nice to have).

• Experience in crafting integrated media playbooks, operating frameworks, or cross-functional processes (nice to have).

• A network of media owners, publishers, technology partners, and industry relationships (nice to have).

• This position is not eligible for immigration sponsorship.

• Authorization to work in the U.S. must be verified through E-Verify.

🏝️ Benefits

• Remote-first culture.

• Unlimited PTO.

• Extended Holiday break (Winter).

• Flexible schedules.

• Work from anywhere options.

• 100% paid parental leave.

• 401(k) matching.

• Medical, Dental, Vision, Life, and Pet Insurance.

• Sponsored life insurance.

• Short Term Disability insurance and additional voluntary insurance.

• Annual Class Pass credits.

• Annual performance bonus (not guaranteed; eligibility requires active employment in good standing and not being on a Performance Improvement Plan).

• Flexibility to work remotely.

• Office hubs located in Los Angeles and New York with learning and development opportunities, events, workspace, and in-person collaboration.