VP, Integrated Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Innovate the insurance sector with software solutions focused on claims processing.

• Manage the complete growth engine across ABM/PBM, paid advertising, digital marketing, SEO/AEO, events, lifecycle initiatives, and the web for the top 80 named carriers.

• Collaborate with Sales and the founders to finalize the named-account list.

• Design and initiate person-based marketing strategies targeted at key accounts.

• Establish and oversee the marketing-to-sales service level agreement (SLA), including rhythm, transitions, and service standards.

• Recruit, nurture, and lead a small, senior AI-focused team.

• Set the team’s quality benchmarks and operational tempo.

• Define the ABM, PBM, and attribution technology stack.

• Utilize weekly dashboards of named-account data and other pertinent metrics.

• Transform flagship events into named-account initiatives with integration into the PBM system.

• Maintain a continuous online, paid, and search presence in conversations with CCOs, CIOs, and CAIOs.

• Ensure that marketing plays, gifting policies, and event formats adhere to carrier anti-bribery regulations.

• Collaborate closely with Sales, Product Marketing, technical marketing operations/data teams, and the founders.

⛳️ Requirements

• Over 10 years of experience in growth, demand generation, or integrated marketing.

• Proven senior leadership in a named-account/ABM strategy.

• Demonstrated success in developing and managing ABM/PBM programs for a defined, high-value account list.

• Ideally experienced with enterprise or regulated buyers.

• Proficient in paid advertising, digital marketing, SEO/AEO, events, lifecycle marketing, web strategies, and attribution analytics.

• Strong operational discipline and capability to establish and oversee a marketing-to-sales SLA.

• Proven leadership skills and the ability to enhance the effectiveness of a small senior team.

• Proficiency in collaborating closely with sales teams and technical marketing operations/data professionals.

• High sense of ownership, minimal ego, and a strong desire to create processes from the ground up.

🏝️ Benefits

• Competitive salary and equity offerings for all staff members.

• Comprehensive platinum medical, dental, and vision insurance.

• Complimentary life insurance, including long-term and short-term disability coverage.

• Unlimited paid time off (PTO) and recognized holidays.

• Maternity and paternity leave benefits.

• Assured contributions of 3% of your income to a 401(k), even if you do not contribute.

• Lunch provided twice a week.

• Monthly phone allowance.

• Additional home office benefits.

• Health Flexible Spending Accounts (FSAs) and Health Savings Accounts (HSAs).

• Team-building events and offsite gatherings.