Lifecycle Marketing Manager

This is a fully remote position, open to applicants in Michigan.

📋 Description

• Design and oversee evergreen lifecycle journeys encompassing onboarding, engagement, re-engagement, and conversion for both self-serve and sales-assisted audiences.

• Create lifecycle campaigns that guide users and leads towards paid conversion while taking ownership of the pipeline and revenue generated or influenced by lifecycle marketing.

• Continuously enhance and prioritize a roadmap of scalable evergreen lifecycle programs.

• Manage email and other lifecycle messaging channels, including in-app messaging, push notifications, or SMS where applicable.

• Develop audience segments based on product usage, engagement levels, lifecycle stages, billing status, and behavioral signals.

• Collaborate with Product and Growth teams to implement onboarding and activation programs.

• Create initiatives that foster engagement, retention, reduce churn, and promote expansion.

• Implement structured testing across messaging, content, audience segments, timing, and triggers.

• Monitor and report on metrics related to conversion, pipeline, revenue, engagement, activation, retention, and other lifecycle KPIs.

• Compose and manage lifecycle messaging while ensuring consistent customer-journey communication across teams.

• Supervise email deliverability, list health, sender reputation, and authentication measures.

• Collaborate with Product, Sales, Customer Success, and Marketing to enhance the customer journey and facilitate company growth.

⛳️ Requirements

• 3–5+ years of experience in lifecycle, CRM, growth, retention, or marketing automation, preferably within a B2B SaaS or product-led/self-serve environment.

• Knowledge of lifecycle marketing and PLG principles, especially regarding how messaging and automation can impact acquisition, activation, conversion, and retention.

• Practical experience in creating and managing lifecycle campaigns or automated journeys using an ESP or marketing automation platform such as Customer.io, HubSpot, Braze, Iterable, Marketo, or equivalent.

• Proficiency in audience segmentation and personalization based on behavioral, product usage, or customer data.

• Excellent copywriting skills with the capability to tailor messaging to various audiences and different stages of the customer journey.

• Ambitious, inquisitive, and receptive to feedback, with a desire to assume greater ownership and evolve into a broader revenue-generating lifecycle role.

• Direct, hands-on experience with Customer.io.

• Experience in creating in-app onboarding, tutorials, or product walkthroughs using platforms like Pendo, Appcues, or similar.

• Familiarity with product analytics tools such as Mixpanel or Amplitude.

• Knowledge of ArcSite’s marketing and analytics stack, including HubSpot, GA4, ChartMogul, and Mixpanel.

🏝️ Benefits

• Fully remote work environment.

• Unlimited Paid Time Off (PTO).

• Comprehensive medical, dental, and vision insurance.

• 401K matching program.

• $75 monthly wellness stipend.

• Equal opportunity employer committed to an inclusive environment.