Principal Marketing Lead – Specialized Surgical, Indirect, ME & ICA

This is a fully remote position, open to applicants in Turkey, +2 more countries.

📋 Description

• Lead market development and marketing efforts for Hernia, Wound Management, and TruClear therapies across designated countries.

• Facilitate therapy adoption and enhance awareness through customer education, clinical engagement, and value-based messaging.

• Collaborate with sales, upstream marketing, distributors, clinical teams, and market access teams to implement regional growth strategies.

• Create customer engagement and stakeholder management plans that align with business objectives.

• Evaluate market trends, customer insights, and competitive dynamics to inform strategic decision-making.

• Work with local and regional stakeholders on executing campaigns, business planning, and expanding market reach.

• Assist in congresses, workshops, and initiatives for therapy training.

• Identify obstacles to adoption and suggest measures to enhance market access and therapy growth.

• Utilize structured problem-solving and process optimization methodologies, such as Lean.

• Propel data-driven marketing strategies and commercial dashboards that monitor therapy adoption, market penetration, and campaign effectiveness.

• Utilize data analytics, digital tools, and AI-generated insights to refine segmentation, predict therapy trends, and assess campaign ROI.

• Investigate innovative digital platforms and automated marketing solutions to scale educational initiatives and stakeholder communication.

⛳️ Requirements

• Bachelor’s degree in Business Administration, Marketing, Life Sciences, Engineering, or a relevant field.

• Over 10 years of sales and marketing experience within the healthcare or medical device sectors.

• Proven experience collaborating across commercial, marketing, clinical, and market access teams.

• Exceptional communication, presentation, and project management abilities.

• Strong analytical skills with the capability to convert complex clinical and market data into actionable commercial strategies.

• Proficient in English.

• Familiarity with Hernia, Wound Management, and/or minimally invasive surgical therapies.

• Background in project management, customer education, therapy adoption, or market development in surgical fields.

• Experience with process optimization, efficiency enhancement, or Lean methodologies is preferred.

• Exposure to emerging markets and leadership in regional projects.

• Demonstrated experience in digital marketing or implementing data/AI-driven commercial initiatives in healthcare or medical devices.

• A curious and adaptable approach to emerging technologies, AI-powered analytics, and digital transformation in marketing operations.

• An MBA or additional commercial training is a plus.

🏝️ Benefits

• Competitive salary along with a flexible benefits package.

• A comprehensive array of benefits, resources, and competitive compensation plans tailored to support you at every stage of your career and life.