VP Franchise Growth – Operations

This is a fully remote position, open to applicants in United States.

📋 Description

• Direct the strategy, growth, performance, and long-term value generation of the US Convenience & Mobility franchise portfolio.

• Supervise the expansion of the franchise network and enhance commercial performance across over 1,000 franchise locations and more than 250 franchise partners.

• Achieve approximately $500 million in annual gross margin, fuel margin, and EBITDA targets.

• Create and execute the future franchise operating model.

• Formulate new market entry strategies and establish franchise standards.

• Strengthen support capabilities for franchises and develop repeatable processes for swift expansion.

• Manage relationships with franchise partners, including franchisees, suppliers, field teams, commercial partners, and corporate stakeholders.

• Propel engagement, growth, and performance throughout a geographically diverse network.

• Collaborate cross-functionally with commercial, operations, marketing, customer service, digital, analytics, finance, legal, real estate, and supply chain teams.

• Define and implement national franchise operations.

• Collaborate with project teams responsible for market expansion, site development, partner acquisition, and portfolio optimization.

• Oversee franchise performance across various fuel brands, formats, and markets.

• Enhance franchise governance, policies, and operational frameworks.

• Forge strategic partnerships with franchisees, developers, investors, and industry collaborators.

• Lead transformative initiatives that involve franchise capabilities, digital empowerment, customer experience, loyalty participation, and commercial performance.

• Cultivate and nurture a high-performing organization accountable for franchise operations, development, and expansion.

• Act as a leader in franchise performance, ensuring alignment between growth, operational execution, and enterprise value creation.

• Report directly to the USCM CEO.

⛳️ Requirements

• Extensive senior leadership experience in franchise development, franchise operations, multi-site retail, convenience retail, or a similar partner-led business model.

• Experience in managing large-scale multi-site businesses, franchise systems, and intricate partner networks.

• Proven track record in building or scaling a franchise network, including standards, support models, and governance.

• Strong grasp of franchise agreements, commercial terms, and the financial aspects of a franchise partnership model.

• Established ability to build trust with external partners and senior internal stakeholders.

• Experience collaborating with merchandising, operations, legal, and finance teams to support a growing franchise business.

• Bachelor's degree or equivalent experience, including commercial leadership.

• Willingness to travel as necessary to support franchise partners and market expansion, particularly in West Coast and East of Rockies markets.

🏝️ Benefits

• Flexible working options.

• Paid parental leave: up to 8 weeks for the birth or adoption of a child.

• Retirement benefits.

• Paid vacation: 120–240 hours per year for full-time employees.

• 9 paid holidays per year.

• 2 personal choice holidays.

• Discretionary annual bonus program.

• Long-term incentive program.

• 401(k) matching program.

• Pension for eligible employees.

• Health insurance.

• Vision insurance.

• Dental insurance.

• Life insurance.

• Short-Term Disability insurance.

• Long-Term Disability insurance.