VP, Customer Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead NerdWallet’s strategy for owned channels, including email, push notifications, newsletters, and emerging platforms.

• Define the vision for seamless customer experiences across various channels.

• Develop engagement infrastructure that encompasses data architecture, segmentation, personalization, and automation capabilities.

• Propel measurable customer acquisition, retention, and engagement through the owned ecosystem.

• Collaborate with General Managers and Data teams on strategies aligned with business objectives.

• Transition audience members into registered users and promote product adoption.

• Enhance relationships with current customers to foster loyalty, advocacy, and word-of-mouth referrals.

• Set success metrics, establish operational rhythms, and take ownership of outcomes.

• Spearhead go-to-market strategies, customer messaging, and adoption initiatives for new NerdWallet-branded financial products, starting with NerdWallet Savings.

• Work in partnership with General Managers, Product, Design, and other stakeholders.

• Report directly to the Chief Product Officer.

⛳️ Requirements

• Over 10 years of progressive leadership experience in growth, marketing, customer engagement, data, or related fields.

• Senior leadership experience in consumer fintech, financial services, or a closely related digital sector.

• Extensive expertise in owned-channel strategy, including email, push notifications, content, and other direct customer engagement channels.

• Proficient in data architecture, segmentation, personalization, and automation systems.

• Demonstrated success in driving measurable enhancements in customer acquisition, engagement, retention, and lifetime value through multi-channel initiatives.

• Experience with GM-level accountability, including direct P&L ownership or strong collaboration with product and business leaders.

• Proven experience in developing and implementing go-to-market strategies for new products, businesses, or verticals.

• Strong analytical skills with the ability to distill complex customer and business data into actionable strategies and decisions.

• Experience in building systems and capabilities that generate compounding value.

• Familiarity with applying AI and automation in customer engagement or customer support at scale.

• Ability to lead in a matrixed organization and influence senior cross-functional stakeholders.

• A genuine commitment to NerdWallet’s mission.

🏝️ Benefits

• Industry-leading medical, dental, and vision health care plans for employees and their dependents.

• Rejuvenation Policy – Flexible Vacation Time Off plus 11 holidays and a holiday company shutdown.

• New Parent Leave for employees welcoming a newborn child or a child placed with them for adoption or foster care.

• Mental health support services.

• Paid sabbatical after 5 years of service.

• Health and Dependent Care FSA and HSA Plan with a monthly contribution from NerdWallet.

• Monthly Wellness Stipend.

• Cell Phone Stipend.

• Wifi Stipend for remote employees.

• Work from home equipment stipend for remote employees.

• Co-working space subsidy for remote employees.

• Employee Resource Groups.

• Hackathons and team-building events.

• Company-wide events including NerdLove and the annual Charity Auction.

• 8 hours of volunteer time off per quarter with company match.

• 401K plan with a 4% company match.

• Early access to new financial products and tools.

• Financial wellness guidance and unlimited access to a Certified Financial Planner through Northstar.

• Disability and Life Insurance with employer-paid premiums.