Virtual Assistant – Performance Marketing Specialist

This is a fully remote position, open to applicants in Argentina, +4 more countries.

📋 Description

• Oversee and enhance advertising campaigns across various platforms including Amazon PPC, Walmart Connect, Meta, TikTok Shop, TikTok Ads, Google Ads, YouTube, Reddit Ads, Instacart Ads, and additional retail media channels.

• Propel growth and enhance visibility on Faire and other marketplace platforms.

• Optimize TACOS, ROAS, contribution margin, and profitability through keyword research, bid management, audience targeting, campaign restructuring, and ongoing testing.

• Recognize scaling opportunities while adhering to efficiency objectives.

• Monitor inventory levels and adjust advertising expenditures accordingly.

• Analyze CAC, repeat purchase patterns, LTV, competitive dynamics, and marketplace trends.

• Develop and sustain weekly performance dashboards.

• Report on channel performance and offer data-driven insights.

• Collaborate with leadership, operations, and creative teams on product launches, product listings, conversion rates, and marketplace expansion.

⛳️ Requirements

• A minimum of 3 years of experience in managing performance marketing for eCommerce or CPG brands.

• Extensive expertise with Amazon PPC.

• Experience with Walmart Connect.

• Proven track record in managing Meta Ads.

• Proficiency in managing Google Ads and YouTube campaigns.

• Experience in scaling TikTok Shop or TikTok Ads.

• Strong analytical skills and proficiency in Excel/Google Sheets.

• Ability to analyze data and make swift decisions.

• Experience in managing advertising budgets profitably.

• Familiarity with Reddit Ads and community-driven marketing.

• Experience with Instacart Ads or retail media networks.

• Background in working with food, beverage, or snack brands.

• Experience with Shopify brands.

• Knowledge of Helium10, Data Dive, Pacvue, Perpetua, Quartile, Triple Whale, or similar platforms.

• Understanding of retail velocity and omnichannel strategies.

• Experience with creative testing and optimizing landing pages.

• Resume and application data must be submitted in English.

🏝️ Benefits

• Work from home.

• Compensation in dollars per working hour (40-hour week).

• Starting salary of USD $2,200/month, with potential for raises based on performance.

• Opportunities for professional development to advance your career.

• A supportive team that values your contributions and successes.

• Referral bonus: $50 once a referred candidate is hired by one of our clients.