Video Ads Copy Creative Strategist

This is a fully remote position, open to applicants in Brazil, +5 more countries.

📋 Description

• Create scripts for video advertisements on Facebook and Instagram.

• Analyze weekly ad performance to understand effectiveness, transforming insights into innovative creative ideas.

• Develop 60–90 second ads featuring founders.

• Craft short-form scripts for creators utilizing their mobile devices for filming.

• Write scripts tailored for AI-generated video content.

• Generate variations based on successful ads, including different hooks, angles, and messaging.

• Offer straightforward visual guidance for each script via Slack.

• Initially produce around 100 video ad scripts per month, with a target of scaling to approximately 200 scripts monthly by December.

• Assess ad performance to pinpoint effective messaging, hooks, and angles.

• Modify successful concepts into diverse, non-repetitive variations.

• Collaborate with the creative and performance teams through Slack.

⛳️ Requirements

• Exceptional written English with a strong grasp of tone, structure, and persuasive communication.

• Prior experience in writing direct-response, performance-driven, or social media video advertisements.

• Deep understanding of what makes video ads captivating and conversion-oriented.

• Capacity to produce a high volume of quality work without sacrificing quality.

• Proficient in reviewing ad performance and extracting actionable insights from data spreadsheets.

• Strong knowledge of hooks, angles, calls to action (CTAs), and iterative creative testing strategies.

• Ability to work autonomously in a dynamic, remote setting.

• Experience in the running, fitness, nutrition, food, or wellness sectors.

• Background in writing for direct-to-consumer (DTC) or eCommerce brands.

• Familiarity with Meta/Facebook and Instagram advertising platforms.

• Experience in creating scripts for user-generated content (UGC) or AI-generated videos.

🏝️ Benefits

• Competitive salary of up to USD $4,000/month, based on experience.

• Full-time position requiring 8 hours of work per day.

• Fully remote work opportunity.

• Must maintain significant overlap with US working hours.

• Work in a fast-paced, performance-driven DTC environment.