Creative Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the creative strategy across various paid social accounts, overseeing everything from insights and hypotheses to execution and refinement.

• Conduct performance-driven research; evaluate ad platform data, creative performance indicators, and competitor trends to shape strategy.

• Create and experiment with high-converting creative concepts based on consumer insights, platform dynamics, and historical performance data.

• Establish creative hypotheses, testing methodologies, and communication frameworks.

• Craft and guide performance-focused copy that is organized, purposeful, and measurable.

• Collaborate with design, editing, and media buying teams to ensure that the creative output is optimized for testing, scalability, and learning.

• Convert quantitative performance metrics and qualitative feedback into actionable creative decisions and adjustments.

• Mentor junior creatives, enhancing their strategic thinking, analytical skills, and quality of execution.

• Present creative strategies and performance justifications to clients.

• Remain updated on platform evolutions, creative formats, and performance trends that influence outcomes.

⛳️ Requirements

• Outstanding writing skills, particularly in creating short-form, digital-first content.

• A performance-oriented mindset; adept at analyzing data, identifying trends, and transforming insights into creative initiatives.

• Profound understanding of consumer psychology, platform dynamics, and the impact of creative content on results.

• Ability to formulate hypotheses, interpret results, and make rapid, informed creative decisions.

• A genuine interest in mentoring others and elevating the overall quality of work.

• A sense of curiosity, initiative, and a passion for developing ideas that resonate emotionally with audiences.

• Proficiency in both written and spoken English is essential.

• Experience in crafting performance-driven creative for paid social or digital platforms.

• Strong ability to interpret performance data and leverage it to inform creative direction and adjustments.

• Experience working collaboratively across teams in fast-paced, data-creative environments.

• A portfolio or samples that demonstrate creative thinking, copywriting, or performance work (helpful but not mandatory).

• Experience collaborating closely with media buyers or growth teams.

• Knowledge of structured testing frameworks and creative systems.

🏝️ Benefits

• Unlimited Time Off & Sick Days

• Flexible working hours

• Fully remote work opportunities (with the option to work from anywhere)

• Global teams (connect with creatives from around the globe)

• Significant potential for career growth!