Senior Creative Lead – Growth

This is a fully remote position, open to applicants in Texas.

📋 Description

• Lead the creative strategy for organic social media, paid acquisition, user-generated content (UGC), collaborations, and product launches.

• Create concepts and draft briefs for Instapacks, product drops, partnerships, and seasonal campaigns.

• Develop hooks, scripts, and copy guidance for the team and creators.

• Oversee the output and priorities of the social media team, freelancers, and production partners.

• Collaborate with Leonhart and in-house creators to produce content and manage distribution.

• Review creative materials prior to publication and offer suggestions for enhancement.

• Establish a repeatable workflow for the production, review, publication, and testing of creative content.

• Manage the paid social testing strategy and modify successful UGC for paid campaigns.

• Transform collector behaviors, reviews, customer insights, and cultural events into compelling content.

• Maintain an ongoing content and launch calendar, extending initiatives beyond the first week.

• Utilize performance metrics to identify which concepts, hooks, formats, and creators to scale up.

• Provide a weekly recap of creative performance results.

• Uphold and safeguard Rare Candy’s voice and visual identity.

• Collaborate with the Director of Growth and CEO on brand positioning and messaging.

• Conduct an audit of six months' worth of organic and paid content, establish a consistent creative rhythm, and develop initial briefs.

• Create a reliable weekly creative pipeline, structured testing program for paid creative, a system for creators/UGC, a backlog of launch concepts, and a weekly performance report.

• Cultivate Rare Candy’s distinctive brand voice and aesthetic while leading creative initiatives across Growth over time.

⛳️ Requirements

• Over 7 years of experience in creative strategy, social media, content, or brand marketing.

• Ideally, experience with consumer, marketplace, gaming, collectibles, sports, or culture-oriented brands.

• Proven experience directing successful creative projects, with the ability to articulate changes and outcomes.

• Proficient in crafting sharp creative briefs.

• Fluency in TikTok, Reels, Shorts, YouTube, creator content, and paid social media formats.

• Experience in briefing and managing creators effectively.

• Ability to adjust creative based on performance insights.

• Excellent writing and editing skills for copy, hooks, and scripts.

• Strong communication and project management abilities.

• Capable of managing timelines and expectations across creators, freelancers, and internal teams.

• Knowledge of Pokémon and the trading card game (TCG) world, including products, creators, terminology, and culture.

• Experience in scaling paid social creative on Meta and TikTok is advantageous.

• Familiarity with drops, livestreams, or launch-focused brands is a plus.

• Experience in growing a small creative team is a bonus.

• Preferred location is Dallas, or Remote-US with Central/Eastern time zone overlap.

🏝️ Benefits

• Meaningful equity.

• Health coverage.

• Dental coverage.

• Vision coverage.

• 401(k) plan.

• Wellness stipend.

• Monthly dogfooding budget to spend on cards.

• Paid creative exercise compensation of $300.