Creative Strategist

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Lead the creative strategy for various paid social accounts, overseeing everything from insights and hypotheses to execution and refinement.

• Conduct performance-driven research; evaluate ad platform analytics, creative performance indicators, and competitor behaviors to shape strategy.

• Create and test compelling creative concepts based on consumer insights, platform dynamics, and past performance data.

• Formulate clear creative hypotheses, testing methodologies, and messaging frameworks.

• Craft and direct performance-oriented copy that is structured, purposeful, and measurable.

• Collaborate with design, editing, and media buying teams to ensure that creative assets are optimized for testing, scalability, and learning.

• Convert quantitative performance metrics and qualitative feedback into actionable creative decisions and adjustments.

• Mentor junior creatives, enhancing their strategic thinking, analytical skills, and quality of execution.

• Present the creative strategy and performance justification to clients.

• Remain updated on platform updates, creative formats, and performance trends.

⛳️ Requirements

• Outstanding writing skills, particularly in short-form, digital-first content.

• A performance-oriented mindset; adept at analyzing data, identifying patterns, and translating insights into creative initiatives.

• Comprehensive understanding of consumer behavior, platform dynamics, and the impact of creative on outcomes.

• Ability to formulate hypotheses, assess results, and make swift, informed creative decisions.

• A genuine passion for mentoring others and elevating overall quality standards.

• Curiosity, initiative, and a desire to create ideas that resonate emotionally with audiences.

• Proficiency in written and spoken English is essential.

• Experience in crafting performance-driven creative for paid social or digital platforms.

• Strong ability to interpret performance data and utilize it to steer creative direction and adjustments.

• Experience working collaboratively in fast-paced, data-driven creative settings.

• A portfolio or examples demonstrating creative thinking, copywriting, or performance work is advantageous but not mandatory.

• Experience collaborating closely with media buyers or growth teams.

• Familiarity with structured testing methods and creative systems.

🏝️ Benefits

• Unlimited Time Off & Sick Days

• Flexible hours

• Fully remote (with the option to work from anywhere)

• Global pods (connect with creatives from around the world)

• Significant growth opportunities!