Vice President, Retention

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the retention strategy and the roadmap for reducing churn, which includes diagnosing cancellation drivers, implementing save flows, managing pause/skip mechanics, overseeing dunning processes, and executing winback initiatives.

• Oversee the subscription platform, member portal, and overall subscription management experience, focusing on the continuous enhancement of the cancellation flow.

• Direct lifecycle marketing efforts across email, SMS, and direct mail, incorporating scheduling, segmentation, creative guidance, and testing strategies.

• Develop and implement cross-sell and upgrade initiatives with specific attach-rate and lifetime value (LTV) objectives.

• Manage the retention profit and loss statement, cohort survival metrics, LTV calculations, rebill revenue, and monthly retention forecasts.

• Evaluate email and lifecycle performance data at the segment, campaign, and cohort levels.

• Coordinate with external vendors and agency partners.

• Build and lead a high-achieving team.

• Collaborate with Member Experience, Data Analytics, Finance, Product, and Creative teams to ensure alignment of retention strategies with AG1's growth objectives.

⛳️ Requirements

• 8–12+ years of experience in retention, lifecycle, CRM, or subscription/membership marketing leadership roles.

• Ideally, experience in a business with a substantial recurring-revenue model.

• A strong preference for candidates with a background in e-commerce and/or subscription-based businesses.

• Proven track record of delivering measurable churn-reduction outcomes.

• Proficient in LTV modeling and retention economics.

• Strong quantitative and analytical capabilities.

• Practical experience with lifecycle management stacks and experimentation platforms such as Braze, Iterable, or Klaviyo.

• Experience in managing a subscription platform, member portal, or account experience, particularly in designing cancellation flows.

• Proven ability to manage relationships with external vendors and agencies within a lifecycle/CRM framework.

• Experience in scaling a retention team and establishing operational rhythms.

• Exceptional ability to collaborate across departments, including Finance, Data, Product, Member Experience, and Creative.

• Bachelor’s degree in business, marketing, or a related discipline.

🏝️ Benefits

• Competitive salary along with performance-based incentive programs.

• A fully remote work environment (except for Laboratory roles).

• Paid holidays.

• Company-wide reset and reflection days.

• Unlimited paid time off (PTO) based on your country of residence.

• Opportunities for in-person team gatherings.

• Access to AG1 products and branded merchandise.

• Monthly telecom stipend for eligible team members.

• Benefits and insurance as mandated by law, according to country of residence.

• Stock options available for qualifying positions.